Marketing Measurement Intern

$47,840 - $52,000/Yr

Travelers - Hartford, CT

posted 3 months ago

Full-time - Intern
Hartford, CT
Insurance Carriers and Related Activities

About the position

The Marketing Measurement Intern position at Travelers offers a unique opportunity for students to gain hands-on experience in business performance analytics and decision science. Interns will support the Enterprise Integrated Marketing team by assisting with data visualization, predictive modeling, and analytics objectives. This role provides exposure to various levels of management and the chance to collaborate with other teams, making it an excellent platform for professional growth and networking.

Responsibilities

  • Utilize data visualization, data analysis, machine learning, and coding in Python or R based on skills background and need.
  • Apply statistical techniques, experiment design (A-B testing), and predictive modeling to assess the impact of marketing initiatives.
  • Leverage analytics platforms and data visualization technologies to explore marketing insights.
  • Measure campaign performance across various channels including digital advertising, social media, email, and web.
  • Collaborate with internal and external teams to ensure successful project completion.
  • Perform other duties as assigned.

Requirements

  • Cumulative GPA of 3.0 or greater.
  • Currently enrolled in an Undergraduate or Graduate program in Marketing, Business, Analytics, Computer Sciences, Technology, Math, or Engineering.
  • Must be 18 years of age or older.
  • Legally authorized to work in the United States now and in the future.

Nice-to-haves

  • Basic analytical skills and a desire to advance them significantly.
  • Interest in presentation and data-based storytelling.
  • Comfortable working in MS Excel or Google Sheets.
  • Willingness to learn data visualization and web analytics.
  • Problem-solving and critical thinking skills.
  • Knowledge of programming (Python or R), SQL, Snowflake, or other cloud computing platforms is a plus.
  • Basic project management skills.

Benefits

  • Performance-based cash incentive awards.
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