Marketing Operations Manager

About the position

The Marketing Operations Manager will be a key driver of efficiency and coordination within the marketing function, ensuring seamless execution of projects and campaigns across wholesale, ecommerce, brand, and marketplaces. This role will enable the department to meet objectives by optimizing people, processes, technology, and data. As the primary liaison between marketing and other departments, you’ll manage projects, track progress, and identify potential risks, ensuring transparency and alignment. You’ll set and maintain production rhythms, oversee creative workflows, review project briefs for accuracy, and prioritize tasks to ensure timely, budget-conscious delivery. Proactively managing timelines and resources, you’ll keep groups informed and aligned, driving smooth execution and high-impact results.

Responsibilities

• Manage the creative production calendar, developing and maintaining campaign timelines and workback schedules.
• Establish a clear, efficient creative production process that accommodates varying project scopes, timelines, and requirements.
• Set and manage key milestones for briefing, review cycles, approvals, and asset delivery, ensuring timely execution.
• Plan and coordinate creative and content production, including photoshoots and asset creation.
• Identify, vet, and onboard agencies, freelancers, and vendors as needed to support creative execution.
• Enforce and develop best practices to ensure briefs and creative requests are delivered on time and with clear guidance.
• Track and drive the marketing project and creative pipeline in collaboration with marketing leadership.
• Organize and lead project and briefing meetings, creative reviews, working sessions, and creative status meetings.
• Manage content updates, intranet assets, and job files for accessibility and organization.
• Develop and maintain SOPs and project management platforms by identifying inefficiencies and opportunities to automate, delegate, or eliminate steps for scalability.
• Monitor and report on creative bandwidth and production output to support resourcing and prioritization.
• Oversee and track the creative budget, ensuring resources are allocated effectively.
• Oversee long-term (4-12 month) marketing and creative projects, including ideation, budgeting, and execution.
• Support marketing leadership in identifying the resources, stakeholders, and timelines associated with meeting key business objectives based on TRUEWERK’s strategic plan.

Requirements

• 5+ years of experience managing cross-functional strategic projects within a marketing function.
• Background in the CPG, hard and soft goods, or tangible goods space.
• Deep understanding of creative ideation and production across digital and physical touchpoints, including but not limited to retail, TV, billboard, email, digital, and other emerging channels.
• Proven track record building relationships and partnering with designers, agencies, and vendors.
• Strong project management skills, including expertise in methodologies, tools, and prioritization of competing initiatives.
• Proven ability to manage multiple competing projects in a fast-paced and ever-evolving environment.
• Self-starter with strong organizational skills who excels in planning and executing multi-stakeholder initiatives.
• Strategic thinker with strong business acumen, analytical skills, and problem-solving abilities, both technically and creatively.
• Ability to anticipate creative and marketing project needs in order to proactively drive resourcing and preparation to meet key business objectives.
• Proven ability to build relationships, influence, and collaborate across all levels of an organization.
• Experience partnering with designers, agencies, and vendors to execute creative projects.
• Strong proficiency in Google Suite and various project management tools, including Monday.com.
• Basic proficiency in Adobe Creative Suite and FIGMA.

Benefits

• Employer-paid medical coverage
• Employer-paid dental coverage
• Optional vision coverage
• Employer-paid Life and AD&D insurance
• Employer-paid Short-Term & Long-Term Disability coverage
• Affordable coverage for dependents and domestic partners
• Additional out-of-pocket insurance options
• HSA account with employer contribution
• 401K with company match
• Monthly technology stipend
• Annual performance bonus
• Unlimited PTO policy
• 11 company holidays
• Hybrid working schedule
• Employee Assistance Program for mental health support
• Free workwear for you and discounts for friends and family!