Marketing Programs Specialist

About the position

Blend is a diverse team of problem solvers who believe that the world’s financial resources should be more accessible. Our cloud banking platform is used by Wells Fargo, U.S. Bank, and over 330 other financial services firms to acquire more customers, increase productivity, and deliver end-to-end digital experiences. Our software enables our customers to process an average of more than $5 billion in loans per day, making it possible for consumers to reach their financial goals faster and lead better lives. Come do work that matters. Are you a highly organized and detail-oriented marketing professional with a passion for supporting impactful marketing initiatives? Blend, a dynamic and growing B2B software company working with the nation’s largest banks and lenders, is seeking an ambitious Remote Marketing Programs Specialist to join our team. In this role, you will play a crucial part in the planning, execution, and optimization of various marketing programs, with a special focus on events (both virtual and in-person), and related demand generation programs. This role requires excellent project management and communication skills, the ability to juggle multiple projects simultaneously, and a collaborative approach to working cross-functionally across marketing and sales. The role involves traveling to major cities to support events and sales teams as needed. Join our dynamic team and build your career in the fintech world with a leading industry innovator.

Responsibilities

• Assist in the planning, promotion, and execution of webinars, virtual events, conferences, and trade shows.
• Manage event logistics, vendor communication, attendee registration, material preparation, and post-event follow-ups.
• Perform tasks related to campaign setup and project management, including purchase order creation, contract execution, budget tracking, vendor onboarding, and payment processing.
• Assist in creating and managing event-related campaigns in Hubspot and Salesforce, ensuring timely lead uploads and accurate data management.
• Collaborate with Sales Leaders and Account Executives to track engagement with marketing programs, optimize outreach strategies, and contribute to pipeline acceleration.
• Track event-related expenses and assist in managing the overall marketing budget.
• Proactively work with external vendors to ensure timely and high-quality execution of marketing activities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2-5 years of experience in a marketing support role, including internships or project-based work.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong organizational skills and meticulous attention to detail.
• Excellent written and verbal communication skills.
• Ability to perform using tools in the Google Workspace (Docs, Sheets, Slides).
• Experience with project management solutions like Asana is a plus.

Nice-to-haves

• Highly organized with a strong ability to prioritize and manage multiple tasks effectively.
• Self-motivated with a strong sense of initiative and the ability to work independently in a remote setting.
• Collaborative and enjoy working as part of a team.
• Strong problem-solving skills and a proactive approach to challenges.
• Excellent communication and interpersonal skills.
• Must be able to travel to support conferences as needed.
• Comfortable learning and utilizing new marketing technologies and tools.
• A proactive interest in leveraging technology to enhance efficiency.

Benefits

• Meaningful equity
• 401(k) plan with employer matching contribution
• Comprehensive health benefits
• 8 weeks of paid parental, medical and pregnancy leaves
• Generous vacation policy
• Wellness benefits covering a variety of wellness activities, gym memberships, fitness classes and more