Marketing Specialist, B2B Content and Copy

$70,000 - $80,000/Yr

Ibotta - Denver, CO

Full-time - Mid Level

Denver, CO

About the position

Ibotta is seeking a Marketing Specialist, B2B Content & Copy to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. By joining us, you will be stepping into an exciting, dynamic role within our growing B2B Content Strategy organization. As the primary B2B copywriter, you'll champion our brand voice and messaging and help evolve the way we use social channels, blog articles, and email workflows to engage with prospects and clients. From writing data-driven reports to covering relevant industry trends, you will have the opportunity to transform how Ibotta shows up as a thought leader and innovator in our space. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Responsibilities

• Write high-quality, engaging B2B content that drives education and awareness of Ibotta's core capabilities in relation to the CPG/Retail industry.
• Collaborate with cross-functional teams and subject matter experts to create thought-provoking and authoritative thought leadership content.
• Write marketing copy that reflects a consistent brand voice and adherence to internal style guidelines while optimizing for favorable B2B keyword terms.
• Update existing content to enhance readability and relevance and optimize for search.
• Conduct audits and industry research to influence content strategy recommendations across Ibotta's B2B channels including web, newsletter, blog, Linkedin, sales collateral, and more.
• Help develop content best practices & scalable processes based on proven results.
• Work with manager on the ongoing development of Ibotta's B2B content calendar.
• Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & Advocate for Savers.

Requirements

• 2-4 years in B2B content marketing
• BA/BS degree or equivalent work experience
• Exceptional writing, editing, and storytelling skills with a keen eye for detail and grammar and the ability to transform complex information into clear, attention-grabbing content.
• Experience in writing various types of content such as ebooks, whitepapers, infographics, guides, blogs, social copy, etc.
• Strong understanding of content creation, SEO, and web engagement strategies and best practices
• Excellent organizational and time-management skills with the ability to manage multiple projects simultaneously
• Team player with strong communication skills and the ability to collaborate effectively across teams
• Self-starter and creative thinker who is always looking to improve upon existing processes and ways of working
• Strong analytical skills with the ability to tell a compelling story and make actionable recommendations.

Benefits

• Profit sharing
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching