Marketing Specialist - B2C

Orion180 - Melbourne, FL

Full-time - Mid Level

Melbourne, FL

About the position

The Marketing Specialist at Orion180 is responsible for leading B2C marketing and communications initiatives aimed at enhancing customer engagement and maximizing marketing effectiveness. This role involves campaign planning, content development, and social marketing operations, contributing significantly to the company's growth and customer experience.

Responsibilities

• Lead the development and execution of comprehensive B2C marketing campaigns to enhance customer engagement and generate leads.
• Create and manage engaging content across various channels, including blogs, emails, and social media.
• Collaborate with the marketing team to leverage social media platforms for customer engagement and brand elevation.
• Partner with external vendors and contractors to plan and execute marketing campaigns and manage project workflows.
• Facilitate meetings with cross-functional teams to align tactical plans and ensure consistent brand strategy integration.

Requirements

• Bachelor's or master's degree in marketing or a related field.
• Minimum of 3 years of experience in marketing and communications, preferably in B2C environments.
• Strong background in executing email, social media, and other marketing campaigns.
• Proficiency in HubSpot, Meltwater, various marketing clouds, or CRMs, as well as MS Office Suite and Google Analytics.
• Experience in managing and developing websites is preferred.
• Exceptional communication skills for effective interaction with internal and external teams.

Nice-to-haves

• Understanding of agile marketing principles with a focus on high-value projects and continuous improvement.
• Creative thinking and effective problem-solving skills.

Benefits

• Competitive salary based on skills and experience.
• Opportunity to work in a dynamic and collaborative environment.