Marketing Specialist- Email/CRM

$52,836 - $79,254/Yr

Kentucky Lottery Corporation - Louisville, KY

Full-time - Mid Level

Remote - Louisville, KY

Executive, Legislative, and Other General Government Support

About the position

The Marketing Specialist - Email/CRM at the Kentucky Lottery Corporation supports the Digital Marketing Team by planning, executing, and optimizing email marketing campaigns using a Customer Relationship Management (CRM) platform. This role focuses on increasing player acquisition, growth, retention, and brand awareness through strategic content creation and performance analysis.

Responsibilities

• Creates, tests, implements, and monitors all email marketing campaigns, ensuring alignment with KLC's digital marketing strategy.
• Develops KLC's email marketing strategy and maintains a calendar of scheduled campaigns.
• Leads bi-weekly collaborative calendar review sessions with Marketing and Products teams.
• Manages the Customer Relationship Management (CRM) platform.
• Works with external technology partners, vendors, and key internal stakeholders to define strategies and troubleshoot data and reporting issues.
• Develops multi-channel communication journeys to migrate potential players from leads to engaged consumers.
• Implements optimization recommendations related to KLC's marketing automation program utilizing email, SMS, and push notifications.
• Partners with the Digital Marketing Team to integrate strategies with web content and other channels.
• Evaluates results of campaigns to determine return on investment (ROI) and recommends enhancements for future efforts.
• Designs and develops tools to manage reporting and analytics including KPI dashboards for business stakeholders.
• Identifies, researches, and implements emerging technological innovations to enhance digital marketing strategies and optimize campaign performance.

Requirements

• Bachelor's degree in Business, Marketing, or related Social Science required; related experience may be substituted in lieu of degree.
• Minimum two years' experience with data query systems and software and/or email marketing automation or CRM systems.
• Experience with Optimove preferred.
• Experience with HTML or other web languages/software a plus.
• Experience in the gaming industry a plus.
• Working knowledge of PC and strong skills in Microsoft Office Suite.
• Proven experience working in collaborative, cross-functional teams, including communications, customer service, information technology, marketing, and vendors.
• Ability to organize work, respond to changing priorities, and multitask.
• Proven organizational and analytical skills, as well as practical problem-solving and decision-making skills.

Nice-to-haves

• Experience with Optimove preferred.
• Experience in the gaming industry a plus.

Benefits

• Wellness program
• Paid parental leave
• Health savings account
• 457(b)
• AD&D insurance
• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Tuition reimbursement
• Paid time off
• Employee assistance program
• Vision insurance
• Professional development assistance
• Life insurance
• Retirement plan