Marketing Specialist - Employer Brand - Hybrid

Cigna - Bloomfield, CT

Full-time - Mid Level

Hybrid - Bloomfield, CT

5,001-10,000 employees

Insurance Carriers and Related Activities

About the position

As a strategic marketer on our Employer Brand and Recruitment Marketing team, you will play a crucial role in attracting talent that aligns with our values and mission to improve the health and vitality of those we serve. This position requires a unique blend of creativity and analytical skills to develop and implement marketing strategies that enhance our employer brand and position our organization as a desirable workplace. You will be responsible for creating and launching various marketing campaigns aimed at increasing brand awareness and showcasing the unique career experiences and culture that our employees enjoy. The Marketing Specialist role is situated within our Talent Acquisition Enablement team, where you will apply consumer marketing best practices to recruitment efforts. You will work independently, without the assistance of an outside agency, to define and execute local marketing campaigns across multiple advertising formats, including social media, billboards, radio, email marketing, and job boards. Your ability to measure the effectiveness of these campaigns will be essential in maximizing our return on investment in recruitment marketing. In this role, you will also build equity in our employer brand by creating compelling employee and reputational content across various communication channels. You will manage paid media strategies for key talent groups, ensuring that our advertising efforts are impactful and efficient. Additionally, you will serve as an expert for hiring events, coaching teams on best practices and success measures. Your contributions will support not only recruitment efforts but also other marketing-related projects as needed.

Responsibilities

• Support recruitment leaders to attract customer service and health care professionals annually.
• Define local, attention-grabbing marketing campaigns and execute them in various advertising formats (Social media ads, billboards, internet and FM radio ads, email marketing, job boards, etc.).
• Measure the effectiveness of campaigns, ensuring we maximize our ROI on recruitment marketing efforts.
• Build equity in our employer brand through employee and reputational content across communication channels.
• Deploy paid media ads, and CRM campaigns to job seekers, and build/maintain landing pages in our CMS.
• Serve as the expert for hiring events and coach teams on best practices, system constraints, brand voice, and success measures.
• Manage paid media strategy for two important platforms proven for talent attraction for key talent groups.
• Build, run, manage, and report out on performance.
• Manage vendor relationships ensuring maximum impact and efficiencies.
• Support other marketing-related projects as needed.

Requirements

• BA/BS in Marketing, Communications, or equivalent degree.
• 3+ years of experience developing marketing content for digital and offline channels without relying on an agency.
• Strong writing skills for various audience types.
• Graphic design skills - experience with Adobe Creative Cloud with the ability to use and self-learn new tools.
• Experience building audiences and running and managing ad campaigns across various platforms simultaneously.
• Proven experience with the science of marketing - analytics, tracking, and metrics.
• Exceptional communication and presentation skills.
• Experience leading and managing hiring or similar events.

Nice-to-haves

• Media buying and digital agency experience.
• Employer brand experience.
• Video production experience.
• Experience running ads on Facebook, Glassdoor, and Indeed.

Benefits

• Smoking cessation program