Marketing Specialist (Full Time) - Sugar Land

About the position

Responsible for marketing and promotion of the Bank's products and services through social media and other media outlets. This encompasses working with the various departments in the bank and members of the community to develop quality marketing products and services.

Responsibilities

• Lead on social media. Responsible for maintaining a consistent social media presence and reporting on the effectiveness of our social media efforts as well as conducting monthly social media audits.
• Manage content, posting, and engagement, for multiple social media channels including but not limited to Facebook, LinkedIn, Twitter, Instagram, and YouTube.
• Research and develop content for maintaining regular postings across multiple social media platforms.
• Regularly report on social media trends and activity and make recommendations for improvement.
• Responsible for assisting with maintaining the bank's website content/copywriting.
• Serves as a backup for maintaining and updating the bank's website and copywriting as needed.
• Maintain an understanding of the Content Management System solution.
• Writing and editing content will be a primary responsibility for this position.
• Assist with seeking and developing content for a variety of products, services, and business needs including but not limited to website, social media, print collateral, special messages, account alerts/notices, and community/event messaging.
• Assist in developing email marketing campaigns on a regular cadence using the bank's email marketing platform.
• Assist in the development and management of digital customer onboarding.
• Assist in supporting the bank's brand standards; ensure external and internal messaging and design concepts for the bank adhere to the bank's standards and compliance.
• Assist with the establishment and maintenance of online promotional vendors, selecting products, ensuring products are on brand and managing inventory and reporting.
• Supports the Director of Corporate Marketing with assigned bank responsibilities and/or special projects, or other duties as assigned.
• Assist with internal and external communications outside of social media, when necessary.
• Completes special projects or other tasks as requested.
• Assist with marketing-related requests from banking centers as well as other departments and divisions.
• Works with marketing management/team to track requests and maintain open lines of communication to ensure requests are filled.
• Assists with managing Marketing Department's internal SharePoint portal page, updating with new activities, notices, and initiatives keeping associates informed.
• Responsible for complying with all applicable banking law and regulations.
• Responsible for complying with all aspects of the Bank Secrecy Act, Anti-Money Laundering regulations, and the Office of Foreign Asset Control regulations.
• Maintain regular and punctual attendance.
• Work overtime as assigned.
• Work cooperatively with others.
• Comply with all company policies and procedures.
• Assist with bank/branch events.
• Assist with marketing branch audits.

Requirements

• Bachelor's degree in Marketing, Public Relations, or related field.
• Minimum of 1 year experience in media.
• Professional communication across various media channels.
• Strong social media background.
• Adobe Creative Suite experience.
• Microsoft Office proficiency.
• Elevated competency of social media channels with an emphasis on Facebook, Instagram, Twitter, and LinkedIn.
• High aptitude for learning computer-based programs.
• AP Style and news writing.
• Strong relationships within industry and local area.
• Integrity and trust.
• Results Oriented.
• Ability to multi-task.
• Ability to communicate effectively at all levels.
• Sound judgment and decision-making skills.
• Strong grammatical skills.

Benefits

• Monday - Friday: 8:00AM - 5:00PM