Marketing Specialist II

About the position

As a Marketing Specialist on our Field & Brand Advertising Strategy team, you’ll play a key role in shaping advertising campaigns that reach millions of consumers across 100+ markets. From compelling TV spots and eye-catching billboards to dynamic digital campaigns and targeted print materials, your work will educate and engage adults 55+ as they make important life decisions. In this role, you’ll lead creative development from concept to execution—art directing, copywriting and partnering with designers to craft high-impact marketing materials, ensuring seamless delivery across integrated campaigns. You’ll collaborate with internal teams and agency partners to bring field-driven initiatives, strategic priorities and sales efforts to life, all while upholding brand consistency and creative excellence across every touchpoint.

Responsibilities

• Leads creative projects from concept to completion, partnering with designers to develop ads, flyers, brochures and other marketing materials that engage and inspire action.
• Works within the brand strategy and guidelines for Dignity Memorial to develop creative direction for local consumer-facing broadcast, digital, print, outdoor and sales materials.
• Crafts compelling copy and messaging for strategic campaigns and local projects, tailoring content to specific audience segments while ensuring alignment with brand strategy and guidelines.
• Creates assets to meet business and market needs.
• Customizes established templates to meet specific location needs and promote relevant sales offers.
• Assists in developing multicultural campaigns and in-language advertising, as well as scalable creative solutions for companywide use.
• Reviews and proofreads creative projects.
• Helps to coordinate translations and proof in-language materials.
• Supports the ongoing maintenance and improvement of the SCI Ad Builder, a self-service tool empowering field locations to create localized marketing assets.
• Understands and incorporates relevant consumer-research findings into marketing projects.
• Collaborates with other departments to determine common goals to create work in line with company vision, standards and brands.
• Assists AVP of Brand Marketing & Location Experience, Director of Field & Brand Advertising Strategy, and Director of Brand Experience with creative projects as needed.
• Ensures all marketing materials align with brand strategy, maintain consistency across all touchpoints, and adhere to company guidelines and standards.
• Works closely with internal and external design teams to ensure layouts are on target with graphic brand guidelines for Dignity Memorial and other SCI brands.
• Proofreads and fact-checks all work to ensure accuracy and legal compliance.
• Manages projects within established, comprehensive project management system to ensure that timelines, schedules and accuracy checkpoints are followed.
• Ensures compliance with state- and province-specific legal requirements for local advertising and marketing materials.
• Stays abreast of all federal registration specifics as they pertain to brands, design marks, word marks and taglines.
• Assists in cataloging and maintaining comprehensive filing system for creative artwork, photography, logos and other creative assets.

Requirements

• Bachelor’s degree in marketing or a related field.
• 3-5 years of experience in an in-house marketing department or agency, with a strong track record of developing, writing and managing campaigns and collateral projects.
• Strong understanding of branding principles and brand management.
• Proven experience in copywriting and copyediting.
• Experience collaborating with graphic designers, agencies and external vendors.
• Excellent communication skills and ability to work creatively with cross-functional teams.
• Strong project management skills, with the ability to juggle multiple priorities.
• High attention to detail, accuracy and proofreading abilities.
• Proficiency in Microsoft Office and familiarity with graphic design software.

Nice-to-haves

• Experience in multicultural marketing.
• Bilingual in Spanish/English.