Marketing Specialist

About the position

Join our dynamic team at Red Dog Media, where curiosity fuels our journey as we build a powerhouse performance paid search marketing company. As a Marketing Specialist, your mission is to execute all marketing opportunities in the world of resale tickets! In this role, the company will be relying on you to be an innovative problem solver as you constantly seek new knowledge to become both an expert and leader in the pay per click field. All Marketing Specialists begin at the entry level, with opportunities to move up based on performance. Senior roles start at $110k+, with potential to earn up to $250k. Progression is based on impact, leadership, innovation and minimum requirements in tenure length and performance assessment scores.

Responsibilities

• Maximize profitability for marketing opportunities while paving the way for future growth and automation
• Ownership over Profit/Loss for pay per click (PPC) marketing campaigns
• Creation, syndication, and management of pay per click campaigns
• Management of tests and experiments
• Develop and refine processes, bidding strategies, documentation and automation
• Competitive intelligence research
• Leverage various statistical techniques to analyze data sets to discover trends/patterns to make predictions and business strategy suggestions
• Data integrity
• Follows project management from idea to implementation

Requirements

• Have a Bachelor's degree or higher
• A data enthusiast with a knack for solving complex puzzles
• An analytically-minded person with strong skills in statistics and algebra
• A Microsoft Excel wizard
• Eager to learn and innovate contributing at a high-performing level
• A highly autonomous individual that drives initiatives forward with minimal oversight
• Enjoys a challenge, competitive industry, and gamifying your work
• Performs well under pressure with a sense of urgency
• Values the independent nature of work - getting in the zone and going deep on a subject

Nice-to-haves

• Pay per click marketing experience
• Microsoft SQL (query creation)
• Solid knowledge of Google Ads
• Experience with Google Ads Editor
• Google Analytics
• Microsoft Ads (Bing Ads)
• Conversion rate optimization

Benefits

• Group health care insurance – 100% of employee premium paid by company
• Dental & vision insurance available - 50% of employee premium paid by company
• 401k plan
• 401k match – immediate vesting up to 5% once eligible
• Flexible PTO