Marketing Specialist

Realtruck.Com - Buford, GA

Full-time

Buford, GA

Motor Vehicle and Parts Dealers

About the position

The Marketing Specialist at RealTruck will play a pivotal role in supporting the marketing team across various brand activities and initiatives. This position is designed for a dynamic individual who will collaborate closely with brand leaders to fulfill their communication needs, focusing on brand building, promotions, product launches, and executing both B2C and B2B marketing campaigns. The Marketing Specialist will be responsible for managing marketing campaigns through diverse advertising channels for multiple brands within the organization, ensuring alignment with the overall marketing strategy. In this role, the Marketing Specialist will assist in the annual marketing plan process, contributing to concept creation and timing of product releases that support the marketing and branding strategy. Analyzing the performance of marketing strategies will be crucial, as the specialist will continuously seek opportunities for improvement and report relevant KPIs to the Marketing Director. The position also involves participation in print creation and analysis, working alongside sales to develop customized catalogs for customers. The Marketing Specialist will stay informed about marketing trends, sharing insights with internal stakeholders to enhance the effectiveness of marketing efforts. Leading company events is another key responsibility, which includes preparing vehicles for travel, representing the company at events, and coordinating with event holders to promote company brands. This role will also involve negotiating sponsorship costs and managing marketing collateral and promotional items. Social media coordination is a significant aspect of this position, where the specialist will find innovative ways to attract customers, design engaging content, and interact with the audience across relevant platforms. Participation in new product launches, including advertising rollouts and public relations efforts, will also be part of the job. Collaboration with other marketing functions to create compelling consumer content, such as email campaigns and promotional materials, is essential. Additionally, the Marketing Specialist will work with various departments to identify their marketing needs and collaborate with the email team to implement direct email marketing campaigns for promotions, newsletters, and corporate announcements.

Responsibilities

• Assist with the annual marketing plan process from concept creation and timing of product releases that support marketing and branding strategy.
• Analyze marketing strategy performance to continuously improve marketing campaigns and identify opportunities for improvement.
• Track and report relevant KPI's to the Marketing Director.
• Participate in print creation and analysis. Work with sales to create custom versions of catalogs for customers.
• Research and remain aware of marketing trends and report findings to internal stakeholders.
• Lead company events including preparing vehicles for travel, attending events as a company representative, or organizing others to do the same.
• Collaborate with event holders regarding promotion of company brands. Negotiate sponsorship costs, marketing collateral and promotional items.
• Coordinate social media activities for responsible brands including finding new ways to attract customers. Design appealing content, engage audience members on relevant forums, and respond to end-user queries.
• Increase web traffic and customer engagement to align with broader marketing strategies.
• Participate in new product launches, including advertising roll out, public relations, and social media content.
• Collaborate with other marketing team functions to create engaging consumer content including email campaigns, social media content, advertising, and promotion materials.
• Work with other departments and brands to identify their marketing needs.
• Collaborate with email team to design and implement direct email marketing campaigns for promotions, newsletters, product launches, new application notifications, corporate announcements and more.

Requirements

• Bachelor's degree in marketing, business, or a related field is required.
• 2-3 years of work experience in marketing, preferably in the automotive industry.
• Thorough understanding of marketing elements (including traditional and digital such as SEO/social media) and market research methods.
• Excellent communication and presentation skills.
• Solid computer skills, including Microsoft Office, marketing software and applications, and web analytics.
• Excellent analytical skills, with the ability to effectively multitask.
• Excellent project management skills with an ability to work under tight deadlines.