Marsh & McLennan Companies - Bethesda, MD

posted about 1 month ago

Full-time - Mid Level
Hybrid - Bethesda, MD
10,001+ employees
Insurance Carriers and Related Activities

About the position

We are seeking a talented individual to join our US Affinity Marketing team at Victor. This role will be based in Bethesda, MD, New York City, NY, or Philadelphia, PA. This is a hybrid role that has a requirement of working at least three days a week in the office. The Marketing Strategist will support Marsh's go-to-market strategy for the US affinity business, working closely with business leaders to build and execute B2B and B2B2C marketing strategies aimed at gaining new sponsor clients, growing participation in programs, and increasing overall profitability.

Responsibilities

  • Create and execute the day-to-day marketing needs of the Franchise vertical to grow participation within our dynamic client group of franchise owners and franchises while driving the strategy across the Transportation, E-commerce, and Warranty verticals
  • Create compelling, content-rich customer engagement opportunities to educate affinity customers about our offerings throughout the policy lifecycle, including emails, website, social media, and direct mail content
  • Evaluate marketing and promotional activities in order to recommend strategy adjustments
  • Present new and innovative ideas to ensure the organization's marketing strategies are fresh and exciting
  • Develop and coordinate advertising and promotional activities linked to contests, webinars, educational opportunities, and other activities
  • Coordinate the execution of promotional activities including print, digital, convention, promotional giveaways, and signage
  • Build thoughtful customer journeys as part of an integrated marketing campaign
  • Utilize marketing automation and digital tools to drive buying decisions, increase retention, and further cross-selling opportunities
  • Work closely with sales to ensure coordination of sales and marketing campaigns and lead generation efforts

Requirements

  • BA degree in marketing, business, or a related field preferred, or equivalent work experience; MBA preferred
  • 5+ years of marketing experience, with a strong focus on digital marketing; a mix of copywriting, editing, and design experience required
  • Experience in financial services or insurance
  • Familiarity with working with digital marketing tools and ability to quickly learn new tools
  • Outstanding writing and editorial skills

Nice-to-haves

  • MBA preferred
  • Capable of working independently while also being highly collaborative and effective in cross-functional teams
  • Willing to express ideas, advocate for customer needs, and contribute opinions
  • Energetic and proactive with a preference for operating in a fast-paced, quickly growing, and changing environment
  • Excellent data analysis skills and attention to detail
  • Ability to translate creative and innovative problem-solving skills into strong business results
  • Strong sense of urgency and ability to develop feasible and realistic deadlines

Benefits

  • Health and welfare benefits
  • Tuition assistance
  • 401K savings and other retirement programs
  • Employee assistance programs
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