Media Buyer/Planner

About the position

Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust. The Media Buyer/Planner is responsible for the planning of all media for existing clients and new business, in addition to researching, developing, and presenting media plans and media buying. The Media Buyer/ Planner will purchase media space for multiple clients, including television, radio, outdoor, and print media. The ability to work in a fast-paced, deadline-driven environment is a must. The ideal candidate is located in the Atlanta area. This role is remote, but may transition into a hybrid role working 2 days a month from the Atlanta office.

Responsibilities

• Research, develop, and plan media for specific clients.
• Presents media plans to account management personnel and clients.
• Gathers organizes and presents competitive research and spending data.
• Works hand-in-hand with the Account Service team.
• Maintains effective relationships with clients and co-op personnel.
• Requests television and radio avail from station representatives.
• Generates initial rating estimates utilizing Nielsen data, through SRATA/ FreeWheel.
• Negotiates lower rates, special time parameters, value-added sponsorships and promotions and, in many instances, justifies the rating estimates.
• Approves make goods if the station does not run a spot as ordered or the spots get preempted.
• Decide if the makegoods being offered are as advantageous as the spots originally ordered.
• Analyzes and writes a rationale for any over or under deliveries, especially if the achievement index falls outside the 90 – 110 range.
• Assists in training Media Assistants in radio and television buying.

Requirements

• 2-4 years of traditional media buying experience required
• Strong negotiating skills
• Familiarity with key resources/indicators in the industry such as Nielsen and Scarborough ratings/data
• Knowledge of local/spot market media planning/buying
• Excellent communications and interpersonal skills
• Ability to build solid working relationships with teammates and an array of vendors
• Advanced skills in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Ability to perform in a very fast-paced environment and manage multiple projects simultaneously
• Strong organizational and project management skills
• Experience using STRATA or other industry software
• Bachelor’s degree required
• Major in Marketing, Advertising, or Communications preferred

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Short-term disability insurance
• Long-term disability insurance
• Life insurance
• 401k
• Paid parental leave
• Flex PTO
• 10 company paid holidays