About the position
As a Media Buyer on 829 Studios Paid Media team, you will be responsible for crafting media recommendations, planning programmatic campaigns, and executing media buys directly in a variety of platforms. As part of a comprehensive Paid Media team, the Media Buyer position is expected to coordinate closely with search, social and other channels to maximize the return on clients' marketing spend and drive towards client business objectives. Media buyers are responsible for analyzing and interpreting analytics, determining the optimal medium and placement for marketing campaigns, and implementing optimizations directly in platform.
Responsibilities
- Identify the target audience and campaign requirements by performing market research and analyzing demographics, media usage, psychographics, and buying patterns.
- Evaluate, negotiate, plan and purchase digital media through major programmatic and paid social platforms, including display, direct display, video, CTV/OTT/PTV, and Private Market Places (PMPs) across desktop, in-mobile browser and in-mobile app, as well as Meta Ads.
- Actively manage incoming and outgoing creative assets and implement ad rotations, targeting, and supplemental tracking for assigned accounts.
- Manage budgets and monitor campaigns costs and ROI metrics.
- Take ownership of complete ad server setup (trafficking) and conversion pixel creation, placement, and testing on behalf of advertisers.
- Perform thorough quality assurance and analysis of creative assets and third party ad tags.
- Ensure media strategies are aligned to KPIs to drive optimal campaign performance.
- Monitor campaign performance and own all programmatic optimizations.
- Cultivate an understanding of how all digital channels work together to deliver a holistic media plan, including paid search and social.
- Provide guidance and work alongside an internal cross-functional team.
- Present media recommendations and participate in client-facing activities as needed.
- Ensure high levels of campaign performance, client satisfaction, and retention.
- Facilitate new and existing partner/vendor relationships to support and strengthen our service offering.
- Collaborate with search and social operators to integrate programmatic media buying concepts across key accounts.
Requirements
- 3+ years of experience in digital media planning and buying, with site direct and programmatic being a plus.
- Experience in Demand Side Platform (DSP) executions and knowledge of operations.
- Experience with Meta Ads campaign management and optimization.
- Proficient with DSPs (Basis, DV360, SimpliFi, TTD), Ad Servers (Campaign Manager), Web Analytics (Google Analytics).
- Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, look-a-like, predictive, etc.
- Knowledge and understanding of Google Ads, LinkedIn Ads, and other SEM management is a plus.
Benefits
- Remote Workplace. You have the option to work at our office in Boston or remotely in the following states: MA, NH, RI, ME, CT, NY, NJ, NC, TN, FL, IL, MO, TX, UT, AZ, PA, CA, GA, OH, WA, OR and CO.
- Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 13 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
- 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
- Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
- Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
- Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
- Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
- Continuing Education. Receive a personal budget to attend events and conferences.
