Media Buyer

About the position

As a Media Buyer II at West Shore Home, you will contribute to this mission by optimizing TV media results through strategic media partnerships. You will report directly to the Media Manager and work closely with our Media Coordinators, Digital Marketing, Web Development, and Creative teams.

Responsibilities

• Focus your media buying efforts on TV direct response advertising
• Acquire the best possible value from media partners and TV stations
• Analyze market avails and renegotiate as necessary
• Prepare and plan annual schedules
• Regularly identify and create ACT cycle for underperforming markets, stations, and programs
• Conduct weekly optimization meetings with station partners via Zoom
• Maintain accurate TV expense data and deploy appropriate budgets in assigned markets
• Be accountable for cost per lead efficiencies for stations within your market

Requirements

• Experience in agency, media or advertising sales preferred
• Consultative sales experience using third party data and sales aids is a bonus
• Demonstrated proficiency with Excel and ability to pass a basic Excel skills assessment
• Commitment to teamwork and a strong sense of reliability, honesty, and integrity
• Ability to think strategically and analyze data, as well as strong verbal communication and presentation skills

Benefits

• Multiple health insurance options (medical, dental, vision, accident, life, critical illness, and short- and long-term disability)
• 401K retirement plan with company match
• Paid holidays and paid time off (PTO)
• Continued training & leadership development opportunities
• Unlimited professional and personal growth potential