Lee Enterprises, Incorporatedposted 24 days ago
Mid Level
Saint Louis, MO
Publishing Industries

About the position

BRAND AVE MEDIA is a results-driven advertising agency specializing in strategic media planning and buying with a strong pension for client focused relationships. We take a solution- and vendor-agnostic approach to ensure our clients receive the best ROI across traditional and digital media platforms. We are seeking an experienced Media Buyer to join our growing team in St. Louis. The ideal candidate must have a deep understanding of both traditional (TV, radio, print, OOH) and digital (programmatic, paid social, search, streaming) media buying. This role requires strong negotiation skills, data-driven decision-making, and the ability to optimize campaigns for maximum effectiveness.

Responsibilities

  • Develop and execute media buying strategies across traditional and digital channels.
  • Negotiate rates and secure optimal media placements with vendors and partners.
  • Analyze market trends, audience insights, and campaign performance to optimize buys.
  • Manage budgets, track spending, and report on campaign effectiveness and ROI.
  • Collaborate with internal teams (strategy, creative, analytics) to align media plans with business goals.
  • Stay up to date with industry trends, emerging platforms, and new advertising technologies.
  • Maintain relationships with media vendors and partners to ensure competitive pricing and added value for clients.

Requirements

  • 3-5+ years of experience in media buying across traditional and digital channels.
  • Strong knowledge of media research tools (e.g., Nielsen, Comscore, Google Analytics, Meta Ads Manager, DSPs).
  • Experience in negotiating contracts and media rates.
  • Proficiency in campaign tracking, reporting, and performance analysis.
  • Excellent communication, organization, and problem-solving skills.
  • Ability to manage multiple campaigns and deadlines in a fast-paced environment.

Nice-to-haves

  • Experience with media buying platforms (e.g., The Trade Desk, Google Ads, Meta, broadcast buying platforms) is a plus.

Benefits

  • Opportunity to work on high-impact, multi-channel campaigns for a variety of clients.
  • A collaborative and innovative team that values strategic thinking and creativity.
  • Competitive salary, benefits, and opportunities for professional growth.

Job Keywords

Hard Skills
  • Digital Channels
  • Google Ads
  • Google Analytics
  • Market Trend
  • Media Buying
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