Media Planner/Buyer

About the position

As a Media Planner/Buyer, you will be a marketing professional responsible for researching, planning, negotiating, and buying traditional media while measuring campaign results. This hybrid position requires you to work weekly in the Little Rock office and remotely. You will engage with other marketing professionals to create holistic marketing strategies that include paid digital media, public relations, social media, SEO, creative, and websites. Your focus will be on developing media strategies with traditional media tactics and measuring the effectiveness of those campaigns to provide insights on performance.

Responsibilities

• Plan and execute media strategies for a designated list of clients.
• Negotiate media deals to secure the best value.
• Report on the performance of media tactics and recommend optimizations.
• Reconcile media financials monthly.
• Collaborate with an integrated team of marketing professionals.

Requirements

• Strong analytical and organizational skills.
• Strong negotiation and relationship skills.
• High level of expertise in Excel/Google Sheets.
• Experience in planning, negotiating, building partnerships, and buying linear media such as TV, Radio, Outdoor, Print, and Sponsorships.
• Experience in DSPs, Connected TV, and programmatic online radio is preferred but not required.
• Experience in co-op-funded advertising is preferred but not required.
• Detail-oriented with strong financial acumen.
• Experience in performance marketing with measurable outcomes.
• Excellent communication skills to articulate media strategies.
• Effective negotiation skills to collaborate with media vendors.
• A bachelor's degree or higher is preferred but not required.
• Industry experience of 3+ years in media buying and planning.

Nice-to-haves

• Experience in DSPs, Connected TV, and programmatic online radio.
• Experience in co-op-funded advertising.