Mobile Marketing Specialist

Vivint - Lehi, UT

Full-time - Mid Level

Lehi, UT

Administrative and Support Services

About the position

Welcome to the intersection of energy and home services. At NRG, we're driven by the idea of a smarter, cleaner, more connected future—and the possibilities that will bring to the world and to the 7.3 million customers we serve. Vivint Smart Home, an NRG-owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services. We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes. The Mobile Marketing Specialist will work on the Customer Marketing Team to drive strategy and application for our mobile app customer journey. This marketing and mobile expert will utilize data to implement campaigns driven by our revenue, retention, and loyalty teams. This individual will have knowledge of lower funnel marketing activities and utilize data and testing strategies to create scalable in-app campaigns. This role requires experience overseeing SMS, mobile push, in-app marketing, and/or a strong understanding of lower funnel engagement channels. In this role, you will provide channel expertise for mobile app messaging, develop engagement and retention strategies for both the mobile app and SMS, and utilize CRM/CDP segmentation to create targeted consumer journeys. You will also develop campaign implementation strategies to measure across key KPIs, drive users back into the funnel with an emphasis on engagement, revenue, and customer lifetime value, and support campaign planning, briefing, creative development, and production to measure and evaluate through multiple channels. Additionally, you will partner with external and internal teams to develop and provide synthesized learnings and implications for in-app activities.

Responsibilities

• Provide channel expertise for mobile app messaging.
• Develop engagement and retention strategies for both the mobile app and SMS alongside revenue, retention, and loyalty manager strategies with the support of data and testing strategies.
• Utilize CRM/CDP segmentation to develop a better understanding of consumers and create targeted consumer journeys through app, app push campaigns, and SMS.
• Develop campaign implementation strategies to measure across key KPIs (engagement metrics).
• Drive users back into the funnel with an emphasis on engagement, revenue, and customer lifetime value.
• Support campaign planning, briefing, creative development, and production to measure and evaluate through multiple channels.
• Partner with external and internal teams to develop and provide synthesized learnings and implications for in-app activities.
• Partner with retention, revenue and loyalty manager strategy to leverage content and other materials to drive customer engagement.

Requirements

• Minimum 1-3 years of experience in Mobile/Apps, SMS, Retention, e-commerce, or other related fields.
• 4+ years across various digital/commerce technologies and platforms.
• Experience working for/with the direct-to-consumer division of an omnichannel retailer (e-commerce is preferred).
• Bachelor's degree from a recognized 4-year college or university.
• Highly analytical and comfortable with finding insights to steer channel strategies.
• Experience extracting data and manipulating it for analysis and the ability to present data to various audiences and stakeholders.
• A ‘customer-centric' mentality and experience driving audience-based initiatives.
• Content creation, storytelling, and copyrighting is a natural skill for you.
• Demonstrated time management skills with the ability to prioritize multiple work streams.

Benefits

• Health insurance
• On-site gym
• Dental insurance
• Vision insurance
• 401(k) matching
• Gym membership
• Life insurance
• Food provided