Newsletter Marketing Manager - Deseret News

About the position

The Deseret News seeks a data-driven Newsletter Editor to help manage strategy, vision and execution of the company’s newsletter program. This individual will work closely with editorial, product and sales teams to improve newsletter performance and drive subscriber growth. They will embrace structured experimentation, testing and emerging technologies. This position is primarily strategic and focused on audience growth and newsletter performance. While a background in writing or journalism could be helpful, this is not a position for candidates seeking to become reporters or editors. This position will work a hybrid schedule in our offices in Downtown SLC.

Responsibilities

• Drives the growth of subscribers and the performance of new and existing newsletters through detailed monitoring of metrics
• Collaborates with stakeholders on strategy and reports regularly on performance and key results
• Builds various emails, as needed, throughout the week
• Creates and manages a production schedule that ensures all newsletters are delivered
• Regularly works in the newsroom to coordinate and collaborate with colleagues from across the company
• Uses AI tools to enhance production without sacrificing journalistic integrity
• Provides dedicated subscriber support and ensuring an optimal subscriber experience
• Understands the Deseret News' existing and aspirational audiences

Requirements

• A bachelor's degree in journalism, communications, a related field, or equivalent experience, is preferred
• 4-6 years of experience in journalism, communications, or a related field
• Strong writing skills suited for a journalism environment, with the ability to write, edit and refine content and headlines effectively
• Basic understanding of design with an eye for aesthetics and detail
• Demonstrated ability to engage effectively with an audience and a keen interest in understanding user behavior
• Goal-oriented, taking ownership of responsibilities
• Sound understanding of accuracy and fairness
• Ability to work nights, weekends and holidays when required

Nice-to-haves

• Prior experience in email marketing, data analytics and A/B testing
• Flexibility to adapt comfortably under shifting deadlines and evolving priorities
• A strong passion for crafting excellent content
• Comfort and familiarity with using CRM platforms (or similar) for automations, email drafting and user data management
• An interest in keeping up-to-date with the latest trends and developments in newsletters and digital publishing
• A habit of consuming newsletter publications from other news sources
• A familiarity with the history, heritage, culture and politics of Utah and its surrounding states