Paid Marketing Senior Specialist (PMAX/shopping)

About the position

Paperless Post is seeking a talented, analytical, and driven performance marketer with strong knowledge of product feed management and deep expertise managing Google Ads campaigns to scale growth. As a Paid Marketing Lead / Sr Specialist, you will build, optimize and scale best-in-class Performance Max/Google Shopping campaigns. You will also work closely with team members on our Growth Marketing to optimize and scale feed-based advertising across other media channels. Additionally as a product feed expert, this role will also serve as liaison between marketing and merch teams to advise on growing category trends and identify new, untapped opportunities based on deeper product-level performance insights. The ideal candidate is detail oriented, data driven, and possesses a love for driving results. This is a hybrid position based in our New York City office and will report to the Senior Manager, Paid Marketing.

Responsibilities

• Own day-to-day campaign and bid management of shopping/pmax campaigns across Google and Microsoft
• Own paid product feed strategy, execution, and tracking across Google/Performance Max campaigns as well as other paid marketing channels to drive performance in line with budget and goals
• Support other media channels with feed-driven strategy to help provide a more holistic approach and connect our Shoppable programs
• Create, manipulate, and manage product feed custom label strategy and categorization logic as it pertains to content and product roadmaps
• Develop and execute shoppable media/product feed testing and optimization roadmap based off of internal category and product-level analysis to increase incrementality of paid marketing investment
• Regularly audit and QA everchanging product feed to ensure seasonal/category/partnership product groups are appropriately classified and have adequate paid marketing coverage as planned
• Monitor and advise on campaign budgets and bid management of shoppable media such as Google Performance Max/Shopping, Microsoft Product Ads, Pinterest Shopping etc as well as newly integrated shopping
• Ensure measurement strategy, reliable tracking capabilities, and robust ROI reporting measures are in place for shoppable media and feed based ad placements
• Partner with internal teams (e.g. Eng, Data, SEO, Merch and Content etc.) to effectively drive all aspects of the channel you manage
• Educate other members of the marketing team on product feed management and feed optimizations
• Function as the expert across product feed and shoppable media and stay up to date on industry/competitive trends and technologies, betas, and best practices
• Keep up to date with Google algorithm changes, new advertising features, and paid marketing developments to refine our approach continuously

Requirements

• 4+ years in performance marketing, with at least 2 years of hands-on Performance Max and Google Shopping campaign management experience required (prior agency and/or in-house ecommerce experience is a strong plus)
• Proficiency in Google Ads, Google Merchant Center, and experience in product feed management and optimization (experience managing Meta and/or Pinterest shopping campaigns is a plus)
• Proven track record of scaling performance marketing spend via shoppable media while maintaining positive ROI
• Strong understanding of product feed optimizations and the impact product grouping and categorization logic will have on larger shopping strategy
• Analytical mindset with the ability to derive insights from data and make data-driven decisions
• Up-to-date with ecommerce industry trends, best practices, and emerging advertising technologies
• Detail-oriented, without losing sight of the bigger picture. You're organized, meticulous, and thorough, but have a solid understanding of how your channel fits into the overall marketing strategy
• Excellent written and verbal communication skills and comfortable with presenting

Benefits

• Base salary
• Equity component
• Options for fully paid medical benefits
• Options for fully paid dental benefits
• Options for fully paid vision benefits