hashtagpaidposted 19 days ago
Full-time • Mid Level
New York, NY
Telecommunications

About the position

We're looking for a strategic and hands-on Paid Media Manager to lead our Media team during a 16-month maternity leave coverage. In this role, you'll be responsible for driving paid media strategy and performance across the organization while directly managing our internal team and contractors. You'll ensure that our paid media efforts continue to deliver strong results, evolve with industry trends, and scale effectively as we grow. You'll play a key role in cross-functional collaboration with Sales, Strategy, Client Success, and Product-contributing directly to client results, internal innovation, and company revenue goals.

Responsibilities

  • Identify opportunities for new paid media offerings tailored to the creator economy, helping #paid stay ahead of the curve
  • Work closely with Sales, Strategy, and Client Success to ensure media efforts align with client needs and business goals
  • Partner with Product to identify tooling and automation opportunities that streamline campaign execution and media buying operations
  • Design and implement performance-based incentives that motivate team members and support strategic business outcomes
  • Stay on top of platform updates and industry shifts, bringing fresh thinking and leadership to the way we buy media at #paid
  • Manage and support a team of media buyers, fostering a high-performance culture and implementing processes that enhance efficiency and scale
  • Oversee day-to-day operations of the Media team, including resource planning, internal reporting, and workflow improvements
  • Own and optimize paid media campaigns across major platforms, ensuring effective creator ad placements and consistent performance
  • Provide strategic input and hands-on support for live campaigns to ensure we're delivering strong performance for clients

Requirements

  • 7-10+ years of experience in paid media, digital marketing, or creator marketing
  • Proven leadership experience managing full-time employees and leading a high-performing team
  • Direct, hands-on experience running paid campaigns across Meta, TikTok, Snapchat, and other social platforms
  • Deep understanding of auction dynamics, bidding strategies, creative testing, and optimization tactics
  • Experience managing $5M+ in annual media spend (preferred)
  • Strong background in media strategy, amplification regulations, and paid media innovation
  • Experience managing contractors and collaborating with cross-functional leadership
  • Comfortable navigating fast-paced, high-growth environments
  • Highly organized and process-oriented, with strong communication and critical thinking skills

Nice-to-haves

  • Experience in the creator economy and working closely with Sales or Creative Strategy teams
  • Experience at a tech company

Benefits

  • Flexible vacation policy
  • Competitive vision, dental and health benefits
  • Team offsites and working hubs
  • Socials (yes, even remotely!)
  • L&D budgets
  • RRSP/401K Matching Programs

Job Keywords

Hard Skills
  • Cross-Functional Collaboration
  • Media Buying
  • Media Strategy
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  • TikTok
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