Creative Circle - New York, NY
posted 15 days ago
Full-time - Mid Level
Remote - New York, NY
Administrative and Support Services
About the position
The Paid Media Specialist will support the FinTech client's marketing team by overseeing the execution of paid marketing campaigns across various digital and traditional media channels. This fully remote position requires a strong understanding of local markets, particularly in North America, and involves collaboration with cross-functional teams to ensure cohesive strategy and brand messaging.
Responsibilities
- Oversee end-to-end campaign execution across cross-functional teams to ensure on-time and accurate launches of US and CA paid marketing campaigns.
- Support the execution of all integrated paid marketing campaigns across a variety of digital and traditional media channels including Social, Programmatic, Video, OOH and more.
- Track team's quarterly goals across relevant KPIs to improve reach and efficiency; constantly optimize media mix and audience targeting to positively impact QoQ performance.
- Support Marketing Analytics to provide data-driven insights and optimization recommendations that inform future campaign planning, including running Brand Lift Studies and leveraging in-house performance dashboards to track marketing team goals.
- Collaborate cross-functionally with Creative, Content, and Channel Specialists to ensure cohesive strategy, messaging and brand positioning for all paid marketing initiatives.
Requirements
- Minimum 3+ years of paid marketing experience in a SaAS, Tech and/or B2B organization.
- Experience with cross-channel media planning and hands-on execution of digital channels (Paid Social, Display, etc.).
- Strong project management skills and experience with campaign planning cycles and managing multi-million dollar budgets.
- Strong collaborative skills and experience with cross-functional teams across different markets and time zones.
- Deep understanding of local markets within North America, with a focus on Canada, including knowledge of local cultures, media trends and marketing opportunities.
- Experience with media platforms and organization tools (Asana, Notion, Looker).
Benefits
- Minimum Essential Coverage (MEC) medical plan
- Dental/vision/term life package
- Discount prescription program
- Critical illness and accident coverage
- Tele-behavioral health services
- 401(k) plan
- Sick leave for candidates in states or cities with sick leave laws
- Minimum Value (MV) PPO medical plan
- Employee Stock Purchase Plan
- Paid holiday eligibility based on length and dates of service
