Paid Social Marketing Manager

Full-time - Mid Level

Chicago, IL

5,001-10,000 employees

Health and Personal Care Retailers

About the position

The Paid Social Marketing Manager is responsible for the strategy, setup, and management of the paid social channel with a multimillion-dollar budget. This role involves developing online channel strategies and plans that support sales efforts throughout the year, particularly during holiday and seasonal pushes. The manager will define the channel strategy, ensuring that social strategies are complementary, maximizing traffic and sales while minimizing costs. They will set the strategy and oversee its execution, working closely with existing teams to design, implement, manage, and innovate paid social marketing programs that focus on driving customer acquisition and retention while optimizing cost efficiency. In addition to managing a multimillion-dollar paid social marketing budget, the manager will forecast annual, quarterly, monthly, weekly, and daily goals, ensuring that these goals are achieved within the set timeframe and budget. The ideal candidate will have a proven track record of driving change, analyzing and acting on data, and setting strategies that have had a material impact on the bottom line. A strong technical background is essential, with the ability to create efficiency-producing tools either independently or with the help of IT. The Paid Social Marketing Manager will develop actionable insights from financial data and analytics, A/B tests, and historical data. They will lead internal social teams, which includes direct people management responsibilities, while also managing agency day-to-day relationships and contract negotiations. This role requires cross-functional collaboration to ensure support for key initiatives, product launches, programming, and seasonal initiatives. The manager will work with the design team to test landing pages, offers, and social copy to determine the most effective and efficient designs for search campaigns. Staying abreast of industry trends is crucial, as the manager will introduce new ideas for improving performance and developing new partnerships as necessary. They will review and analyze reporting and metrics, identifying problems and trends, and communicating key performance trends as needed. Additionally, the manager will indirectly manage teams across client and operational organizations, assisting in the development, training, and assignment of work/projects to other team members.

Responsibilities

• Develop online channel strategies and plans to support sales efforts throughout the year, especially during holiday and seasonal pushes.
• Define channel strategy, ensuring that social strategies are complementary, maximizing traffic and sales while minimizing costs.
• Set strategy and oversee execution of paid social marketing programs.
• Work with existing teams to design, implement, manage, and innovate paid social marketing programs focusing on customer acquisition and retention.
• Manage a multimillion-dollar paid social marketing budget, forecasting annual, quarterly, monthly, weekly, and daily goals.
• Ensure goals are achieved within set timeframe and budget.
• Analyze and act on data to drive change and set impactful strategies.
• Develop actionable insights from financial data, analytics, A/B tests, and historical data.
• Lead internal social teams and manage agency day-to-day relationships and contract negotiations.
• Work cross-functionally to support key initiatives, product launches, and seasonal initiatives.
• Collaborate with design teams to test landing pages, offers, and social copy for effectiveness.
• Stay updated on industry trends and introduce new ideas for performance improvement and partnerships.
• Review and analyze reporting and metrics, identifying problems and trends, and communicating key performance trends.
• Indirectly manage teams across client and operational organizations, assisting in development, training, and assignment of work/projects.

Requirements

• Bachelor's Degree and at least 5 years of marketing experience.
• At least 3 years of experience working in the digital space.
• Experience identifying operational issues and recommending and implementing strategies to resolve problems.
• Experience developing strategic initiatives that align with business goals and budget.
• Ability to accomplish goals with little or no supervision and determine when escalation of issues is necessary.
• Experience with project management, including planning, organizing, and managing resources to achieve project goals.
• Experience analyzing and reporting data to identify issues, trends, or exceptions to drive improvement.

Nice-to-haves

• Experience using consumer intelligence data to build marketing plans.
• At least 5 years of experience with paid social platforms such as Meta, Pinterest, Reddit, Snapchat, and TikTok.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan
• Paid time off
• Employee discounts
• Flexible scheduling
• Professional development opportunities