Paid Social Media Buyer

About the position

This is a 100% remote position with a base salary ranging from $90,000 to $100,000, along with additional commissions that can range from 20% to 80% of the base salary. The role is responsible for executing paid digital media campaigns across various networks such as Facebook, Twitter, Snapchat, Pinterest, and YouTube. This includes initial planning, implementation, monitoring, optimization, analysis, and reporting. The individual will act as the day-to-day subject matter expert (SME) for clients, providing strategic recommendations, analysis, and reporting, while also responding to ad-hoc requests. The position requires targeting customers, creating engaging ads in collaboration with the creative team, and delivering exceptional communication, service, and campaign performance for clients.

Responsibilities

• Assist in the development of media strategy and building paid media plans including audience targeting and segmentation, messaging, budgeting, and optimizations.
• Leverage real-time data dashboards and reporting tools to communicate campaign performance to clients and create a clear roadmap for the future.
• Analyze performance data and provide intelligent synthesis, interpretation, and appropriate action plans based on conclusions.
• Continuously measure and optimize campaign performance while establishing benchmarks and recommending future tests.
• Communicate with clients on all elements of the campaign, including planning, performance, and project status.
• Prepare reports and present results to clients and management.
• Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks.
• Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives.
• Build effective relationships with all clients.
• Gather data on consumer, competitor, and market conditions.

Requirements

• Bachelor's degree in Marketing or related major required.
• 5+ years of performance marketing experience in social media required.
• Highly knowledgeable with automation tools (bidding and targeting), Google Analytics, and other management & ad creative testing tools.
• Experience in scaling/increasing campaign spends while maintaining or improving performance KPIs.
• Experience in maintaining and growing large spending accounts with significant optimizations and budgets.
• Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables.
• Ability to communicate effectively to all employee levels while understanding both the day-to-day and big picture.
• Ability to work in a fast-paced environment while managing time effectively.

Benefits

• Medical, Prescription, Dental, & Vision Insurance Benefits
• Life and Accident Insurance Plans
• Short and Long Term Disability Plans
• Employee Assistance Programs
• Family Forming Plans
• Cigna Secure Travel
• Health Savings Account (HDS)
• Health Care Flexible Spending Account (FSA)
• Limited Purpose FSA
• Dependent Care FSA
• Access to MetLife Legal Plan Services
• 401k Match Plans
• Commuter Transportation Benefits
• Access to Virtual Health Services such as Telahealth, 2nd.md and Headspace
• Paid Holidays
• Flexible / Numerous PTO Days
• Volunteer Days
• Free Company Lunches
• Half-Day Fridays All Year (Not Just in the Summer!)
• New MacBook Pros and Additional Monitor on Your First Day
• Communal Meeting Rooms and Standing Workstations are Available in our NY Office
• Company Events & Happy Hours
• 10 Week Paid Parental Leave
• Tuition Reimbursement Of Up To $5,000