PR Marketing Analyst (Copywriter)

$51,558 - $67,025/Yr

Maricopa Community Colleges - Tempe, AZ

Part-time,Full-time - Entry Level

Tempe, AZ

Educational Services

About the position

The PR Marketing Analyst (Copywriter) at Maricopa Community Colleges is responsible for creating and refining audience-driven content across various platforms to promote enrollment, brand awareness, and student retention. This role requires a skilled writer with strong editing abilities and a collaborative spirit, contributing to the marketing and communications efforts of the college system.

Responsibilities

• Develop and refine both short-form and long-form copy for diverse channels, including landing pages, emails, and event listings.
• Craft impactful copy for various marketing campaigns, including print and digital ads, paid social media ads, radio spots, and video scripts.
• Proofread and review marketing materials for accuracy, quality, audience messaging, and brand alignment.
• Collaborate with other writers and senior staff to develop marketing and communications content that meets department goals.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in public relations, marketing, journalism, or related field.
• Two years of professional experience in developing and implementing public relations and marketing activities, projects, and campaigns.

Nice-to-haves

• Three or more years of experience in a marketing or advertising role.
• Three or more years of experience in copywriting.
• Three or more years in customer service.
• Three or more years of utilizing brand standards and AP Style guidelines.
• Experience in developing and editing high-quality written materials.

Benefits

• Disability insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Loan forgiveness
• Paid holidays
• Tuition reimbursement