Principal Growth Marketing Manager

Viso Trust - San Francisco, CA

Full-time - Senior

Remote - San Francisco, CA

About the position

VISO TRUST is seeking a Principal Growth Marketing Manager to lead marketing efforts for its innovative cybersecurity risk management platform. This role is pivotal in generating demand, scaling the go-to-market strategy, and establishing the company's brand in a competitive landscape. The ideal candidate will leverage their expertise in B2B SaaS and cybersecurity to implement impactful marketing strategies that drive both immediate results and long-term brand recognition. This position requires a hands-on approach, working closely with various teams to ensure cohesive marketing execution.

Responsibilities

• Develop and execute a comprehensive marketing plan aligned with business goals.
• Build the marketing function from scratch, overseeing brand strategy, lead generation, and digital marketing campaigns.
• Define key metrics for marketing success, monitor performance, and optimize campaigns continuously.
• Own demand generation initiatives utilizing digital marketing channels such as SEO, SEM, paid media, email marketing, and account-based marketing (ABM).
• Craft compelling positioning, value propositions, and messaging for target buyer personas.
• Develop content and thought leadership strategies, creating resources like whitepapers, blogs, and webinars.
• Partner with product, customer success, and sales teams to launch new features and products effectively.

Requirements

• 7+ years of marketing experience in B2B SaaS, ideally in cybersecurity, compliance, or risk management.
• Proven track record in demand generation and growth marketing with a deep understanding of performance marketing channels.
• Experience building a marketing function in an early-stage startup with a lean team.
• Expertise in crafting positioning and messaging for technical products targeted at sophisticated buyers.
• Strong content marketing and thought leadership experience.
• Ability to analyze data, measure marketing impact, and optimize campaigns for growth.
• Exceptional communication and collaboration skills with cross-functional teams.
• Prior experience with marketing automation tools and CRM platforms.
• Passionate about cybersecurity and understanding customer needs.

Nice-to-haves

• Experience in cybersecurity or privacy markets.
• Background in journalism, technical writing, or industry analysis.

Benefits

• Competitive compensation including salary and equity.
• Comprehensive benefits package including medical, dental, vision, disability, life, and AD&D insurance.
• Zero deductible medical plans with minimal out-of-pocket expenses.
• HSA/FSA options available.
• 401k plan offered.
• Gym membership included.
• Unlimited PTO policy.
• 18 paid holidays per calendar year.
• Communications stipend provided.
• Opportunities for training and growth.