Product Manager, Campaign Management and Execution

About the position

Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brands—like Calm, Vuori, Rocket Money, and hundreds more—to grow their business using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience. Our technology and services are pushing the industry forward, enabling businesses of any size to advertise on TV. This is a unique opportunity to launch and iterate on a 0-1 self-serve TV advertising product within Tatari. In this role, you will work cross-functionally to solve unique problems in programmatic and direct TV advertising. You will own the product lifecycle and define requirements, user stories, and acceptance criteria for specific features within the Tatari self-serve platform in the areas of campaign management and campaign execution.

Responsibilities

• Deeply understand programmatic and/or direct TV buying and performance measurement
• Execute on product strategy and deliver outcomes within set timelines
• Gather customer feedback through interviews, surveys, and analytics
• Work with related engineering teams to translate requirements into product roadmap features
• Prioritize features and fixes based on customer needs and business goals so we can deliver automated and differentiated TV buying capabilities
• Collaborate with various stakeholders within the company—Tatari’s buying capabilities are closely related to other departments, including media buying and media operations
• Keep a finger on the pulse of the industry and our competition, and position Tatari’s products accordingly

Requirements

• 4+ years of relevant product management experience in direct, programmatic or digital advertising
• Strong written and verbal communicator with excellent people skills to interact with various teams inside the company, clients, and vendors
• Customer-needs obsessed, strong user story and solution creation, passionate about solving customer problems
• Experience and strength in partnering closely with Design to address complex problems and varying customer needs through effective user research and product design
• Passionate about tools and automation, but practical about getting things done

Nice-to-haves

• Adtech and strong programmatic / DSP background
• An understanding of advertising media operations
• Zero-to-one experience building innovative products from scratch
• Helped a past company evolve home-grown legacy systems into more modern and effective infrastructures

Benefits

• Total compensation ($120,000-170,000/Annually)
• Equity compensation
• Health insurance coverage for you and your dependents
• Unlimited PTO and sick days
• Snacks, drinks, and catered lunches at the office
• Team building events
• $1,000 annual continued education benefit
• $500 WFH reimbursement
• Monthly lifestyle spending reimbursements
• FSA and commuter benefits
• Monthly Company Wellness Day Off
• Hybrid RTO of 2 days per week. THIS IS AN IN-OFFICE POSITION