Product Manager, Product and Solutions Marketing

About the position

The Product Manager, Product & Solutions Marketing executes marketing strategies for products to differentiate Cardinal Health’s products and to grow revenue, market share, and customer awareness. Based on Marketing strategies and initiatives outlined by the Director, the Product Manager develops marketing content and campaigns for a variety of channels. This job coordinates cross-functionally to gain insights and alignment across relevant stakeholders, manages relationships with suppliers, and reports on the performance of marketing campaigns.

Responsibilities

• Develops goals and key performance indicators for marketing campaigns for each product and/or service in individual portfolio.
• Executes marketing campaigns against established goals for engagement metrics, return on investment, and other metrics.
• Manages content for marketing campaigns using content created by vendors, content from manufacturers, internally-developed content, or a combination.
• Evaluates quality and alignment with marketing objectives, and coordinates with Legal team to ensure that all content is compliant with relevant regulations and internal policies.
• Monitors key performance indicators throughout Marketing campaigns and makes minor adjustments to content and customer targeting as necessary.
• Coordinates with Director as necessary to make significant adjustments in response to poor performance.
• Designs launches for new products, including positioning, marketing mix, and promotions.
• Manages Sales enablement trainings to ensure that teams have all necessary information to efficient commercialization of the product.
• Performs straightforward analyses of data from marketing campaigns.
• Reports on the performance of Marketing campaigns during regular meetings with Director, monthly Sales calls, and meetings with internal product stakeholders.
• Summarizes and clearly communicates key performance indicators and provides insight on high or low performance.
• Manages relationships with manufacturers that market their products through Cardinal Health.
• Analyzes market research, trends, projections and innovations to formulate concepts for new marketing campaigns and approaches for products and services.
• Collaborates with Research & Development and Business Development teams to integrate commercial, customer, and technical perspectives.
• Participates in industry conferences and other events in order to promote Cardinal Health’s products and services and to stay abreast of market developments.
• Develops collateral and material from manufacturer provided source material for Cardinal Health use and distribution.

Requirements

• 4-8 years of experience in marketing or related field.
• Bachelor's degree in related field, or equivalent work experience.

Benefits

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs