Product Marketing Lead - Snowflake Developer Products

$175,000 - $249,900/Yr

Snowflake Computing - Bellevue, WA

Full-time - Mid Level

Bellevue, WA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The position is for a Technical Product Marketing Manager at Snowflake, focusing on leading product marketing for developer products. This high-impact role involves creating and executing go-to-market strategies for innovations like Snowflake Notebooks, Snowpark, and Streamlit integration, aimed at developers, devops professionals, data scientists, and data engineers. The role requires collaboration across various teams to position Snowflake as a leading developer platform while ensuring alignment with market needs and customer requirements.

Responsibilities

• Build and execute a go-to-market strategy and innovative programs for Snowflake's developer experiences.
• Create messaging, content assets, and sales enablement materials for marketing and sales teams.
• Collaborate with demand generation, content marketing, sales, and product management teams to align go-to-market plans.
• Partner with the Developer Relations team to drive hands-on usage and development.
• Execute and be accountable for the success of go-to-market campaigns.
• Communicate customer requirements and provide input to product management on enhancements and future direction.
• Develop market and competitive intelligence, acting as a thought leader.

Requirements

• 12+ years of proven product marketing experience, ideally in data management or analytics.
• Experience with developer marketing and driving community growth preferred.
• Strong cross-functional team management and organizational skills.
• Excellent communication skills to engage internal leaders and external stakeholders.
• Strong written communication skills to synthesize complex information into clear presentations.
• Demonstrated track record of building and executing successful go-to-market programs.
• Analytical mindset with the ability to interpret and summarize data with actionable insights.
• Technical and business understanding of data technologies, both on-premises and in the cloud.
• BS/BA required; MBA preferred.
• Willingness to travel up to 25% of the time.

Benefits

• Medical, dental, and vision insurance
• Life and disability insurance
• 401(k) retirement plan
• Flexible spending and health savings accounts
• At least 12 paid holidays
• Paid time off
• Parental leave
• Employee assistance program
• Other company benefits