Product Marketing Manager - B2B

About the position

Everspring is seeking a Product Marketing Manager to drive our go-to-market strategy and campaign testing efforts for emerging product offerings. This role will lead the development of compelling product messaging, support strategic sales enablement efforts, and collaborate closely with cross-functional teams to ensure market fit and growth. This position reports to the Vice President of Growth Marketing and is located in Chicago, Illinois. Everspring operates in a hybrid workforce environment and requires 3 days in the office weekly, with additional days as business needs arise.

Responsibilities

• Lead test campaign strategy and execution, focusing on rapid learning and iteration
• Develop and refine product messaging and positioning that resonates with target audiences
• Conduct and maintain competitive intelligence to inform strategic positioning
• Collaborate on RFP responses and proposal development
• Partner with sales to develop and deliver sales enablement materials
• Own product launch planning and execution, coordinating internal and external efforts
• Potential travel for industry conferences and key client meetings

Requirements

• Bachelor’s degree from an accredited institution
• 5+ years of experience in product marketing, campaign testing, or go-to-market strategy
• Experience working with marketing agencies or higher education institutions
• Proven ability to translate complex services into compelling value propositions
• Strong writing and editing skills with a high level of detail
• Demonstrated ability to develop competitive go-to-market strategies

Nice-to-haves

• Experience in product marketing for SaaS and/or service providers/agencies
• Background in higher ed, agency, or consulting firms
• Understanding of higher education trends and challenges
• Experience with content management systems (e.g., Salesforce), email marketing platforms (preferably Marketo, though Pardot or HubSpot are also acceptable), social media channels (LinkedIn, Meta, podcasts), and project management tools (such as Asana, Workfront, or CoSchedule)

Benefits

• Hybrid work arrangement
• Parental leave
• Health insurance
• FSA
• HSA dental
• Short-term and long-term disability
• 401k with an employer match vested immediately
• Generous PTO plan that accrues with tenure
• Professional development
• Paid parental leave program
• Tuition reimbursement program
• Pet insurance