Product Marketing Manager, Brand & Creator Solutions

About the position

Snap Inc is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. The Revenue Product team drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our team combines Ads Product Management, Product Marketing, Marketing Science and Measurement, and Solutions Engineering to build solutions that deliver impactful results for advertisers. We ensure Snap's ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community. The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow. We're looking for a Product Marketing Manager to lead Go To market strategies for Snapchat's brand marketing solutions with a focus on our creator offering.

Responsibilities

• Partner closely with our Product Management & Sales teams to launch advertising products and grow their adoption in North America
• Represent product teams in the markets by setting goals, managing product launches and implementing activations in order to drive adoption
• Collaborate with technical and operations teams to monitor product performance
• Be a recognized Upper funnel marketing expert and develop go-to market strategies and plans, including product positioning, narrative, internal communications, and marketing activation strategies
• Use your market knowledge and analytical mindset to properly inform the roadmap through the collection and systematic extraction of key themes coming in from marketers and advertisers who use the platform
• Drive successful cross functional alignment on go to market strategy & planning and track success metrics accordingly
• Inspire and educate both internal and external teams on Snapchat's Brand solutions for advertisers
• Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership

Requirements

• Deep knowledge of the video digital ads competitive landscape, especially for brands looking to increase awareness and consideration
• Deep knowledge of the creator economy and opportunities for brands to partner with creators on social media platforms
• Understanding of marketers needs for brand building in verticals like CPG, Tech, Retail and Entertainment
• Ability to transform complex and nuanced concepts into simple actionable tasks
• Excellent verbal and written communication skills, with high attention to detail
• Strong analytical skills and problem solving skills; ability to identify new opportunities and improve overall product marketing strategy
• Strong project management skills with the ability to prioritize and execute go-to-market plans
• A team player who can successfully work cross-functionally with various stakeholder groups, both within Snapchat and across partner organizations, with minimal guidance
• Strong public speaking skills and comfortable presenting to large groups
• Ability to lead market research to identify new opportunities through qualitative and quantitative analysis, constantly assess the capabilities and value proposition of our ad products via market trends, advertiser feedback and competitive benchmarking.

Nice-to-haves

• Experience in product marketing, product management, strategy at a technology or advertising technology company
• Solid track record in launching products & driving global adoption
• At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams
• Well versed with Social media ads manager platforms, and digital advertising measurement tools

Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap's long-term success