Product Marketing Manager, Healthcare

About the position

We are seeking a dynamic Healthcare Product Marketing Manager to join our team. This role is pivotal in shaping the positioning, messaging, and go-to-market strategies for CLEAR1, our B2B identity product, with a specific focus on the Healthcare industry. You will work cross-functionally with our Product, Business Development, and Marketing & Communications teams to drive revenue and enhance our market presence.

Responsibilities

• Develop and refine product positioning and messaging that resonates with our target audiences and differentiates our products in the market
• Partner with our Healthcare team on full go-to-market planning
• Create compelling sales and marketing content to support positioning, garner adoption, and capture revenue
• Conduct market and competitor analysis to inform strategic decisions and product direction
• Support the sales team with the appropriate materials and training to drive successful sales conversations
• Manage product launches and ongoing marketing strategies to ensure alignment with business objectives
• Measure and report on the effectiveness of marketing campaigns and strategies, adjusting as necessary to optimize results

Requirements

• 3-5 years of experience in Product Marketing and 2+ years experience in B2B SaaS
• Previous experience in Healthcare strongly preferred; B2B experience required
• Excellent written and verbal communication skills, including the ability to influence others and to drive clarity and accountability around goals, success criteria, and timelines
• Passion for customers and cross-functional collaboration with direct experience in go-to-market focused roles
• Strong project manager with the ability to coordinate efforts across multiple teams and priorities

Nice-to-haves

• You are a team player, with a collaborative and cooperative work style
• Possess time-management and prioritization skills and are excited to roll-up your sleeves
• Work well cross functionally, building strong relationships to effectively partner across the organization to obtain shared success

Benefits

• Comprehensive healthcare plans
• Family building benefits (fertility and adoption/surrogacy support)
• Flexible time off
• Free OneMedical memberships for you and your dependents
• 401(k) retirement plan with employer match
• Meals and snacks in the office
• Stipend and reimbursement programs for well-being and learning & development