Product Marketing Manager - Platform

About the position

Experian is looking for a Product Marketing Manager to help execute our marketing strategy to drive awareness and demand for our industry-leading platform solutions. You will become a key part of the PMM team with primary responsibility to develop and optimize product messaging and positioning, compelling marketing assets and campaign planning. You will join a team of product marketers responsible for helping the company drive more product demand, enable sales to close more deals, and deliver more satisfied clients through our platform and sandbox. We want to ensure high client satisfaction and retention, develop and launch new platform features and enter new market segments. You will report directly to the Director of Product Marketing – Platform and have direct exposure to product and sales executives across the company. You will have strong skills in product marketing, a passion for transformation, and a proven track record of driving B2B client acquisition.

Responsibilities

• Translate business OKRs into a series of marketing jobs to be done and initiatives to support growth.
• Perform alongside a team of product marketers, who others trust and go to on all things messaging and positioning.
• Create and refine messaging for our Company, each product, business issue that articulates 'why change, why now, why us'.
• Partner with integrated marketing team to deliver high-impact campaigns, assets, and sales enablement tools.
• Work side by side with sales to create demos that highlight key competitive differentiators.
• Learn our competitive landscape and develop strategies, tools and training to help sales differentiate and defend.
• Understand client journeys, pain points, and barriers.
• Ensure insights are reflected in messaging, marketing materials, and product development priorities.
• Inform evergreen prospecting marketing campaigns that deliver measurable business results.
• Track performance, review results, and optimize tactics to achieve desired outcomes.

Requirements

• 5+ years of B2B Product Marketing experience
• 2-3+ years of success in past PMM roles
• In depth, hands-on experience with all core product marketing functions - positioning, pricing, packaging, GTM planning, sales enablement, marketing research, intel and product launch.
• Distill the complex into simple, compelling messages that resonate.
• Be a culture carrier within our team and help elevate the PMM practice across Experian.

Benefits

• Medical, Dental, Vision insurance
• Life, short term disability insurance, long term disability insurance
• Paid time off, paid sick time, paid volunteer time
• 401K with 4% employer match
• Flexible work environment