Product Marketing Manager

About the position

As a Product Marketing Manager, you'll be the driving force behind our market intelligence, strategy, and positioning-helping shape the future of our brand and product success. If you thrive on research, storytelling, and strategic execution, this role is perfect for you!

Responsibilities

• Be the Market Expert: Dive deep into industry trends, competitors, influencers, and target audiences to keep Daxko at the forefront of the market.
• Shape Winning Strategies: Develop and execute annual intelligence strategies designed to achieve market leadership across all verticals.
• Deliver Insight-Driven Marketing: Provide Brand Managers and stakeholders with data-backed research, insights, and trends to fuel strategic marketing execution.
• Support High-Impact Initiatives: Lead marketing strategy and go-to-market (GTM) efforts for key partnerships, corporate offerings, and Daxko Exchange.
• Inform Leadership Decisions: Create compelling assets and contribute to reporting for the Board of Directors and Senior Leadership Team to drive informed decision-making.
• Craft Strategies That WOW: Develop persuasive proposals and initiatives that captivate the market and elevate our brand presence.
• Foster Cross-Functional Collaboration: Work seamlessly with teams across the organization to ensure marketing, sales, and product goals are perfectly aligned.
• Maximize Growth Opportunities: Plan and coordinate cross-product strategies to effectively market and sell additional solutions in alignment with company goals.
• Champion the Industry: Bring passion and energy to the fitness, health, and wellness market, helping expand Daxko's influence and leadership.

Requirements

• 5+ years of experience in marketing, with a strong focus on strategy planning and brand management.
• Exceptional communication and storytelling skills-both written and verbal.
• Strong analytical and problem-solving abilities with a keen attention to detail.
• Proficiency in Salesforce and an understanding of market research concepts (JTBD/ODI methodology preferred).
• Ability to thrive in a high-paced, dynamic work environment while managing multiple priorities.

Nice-to-haves

• Bachelor's degree in Marketing, Business, or a related field.
• Experience in health & wellness technology or SaaS.
• Prior exposure to corporate partnerships and strategic GTM efforts.

Benefits

• Flexible paid time off
• Affordable health, dental, and vision insurance options
• Monthly fitness reimbursement
• 401(k) matching
• New-Parent Paid Leave
• Casual work environments
• Remote work