Product Marketing Manager

About the position

The Product Marketing Manager (PMM) role at GumGum is an exciting global opportunity for someone passionate about storytelling, strategic thinking, and driving commercial impact. As a PMM, you will collaborate closely with Sales, Client Services, Operations, Product, and Marketing to drive commercial success through data-driven analysis, competitive intelligence, and customer-centric storytelling. You’ll support go-to-market efforts across GumGum’s global product suite, ensuring successful launches through compelling messaging, strategic positioning, and best-in-class enablement. This role plays a critical part in shaping how we communicate our value to brands, agencies, publishers, and platforms around the world, while ensuring client insights influence both product development and go-to-market strategy. You’ll develop product messaging and marketing materials, equip sales teams with the tools and training they need to win, and contribute to product and industry training programs that empower internal teams and external partners alike.

Responsibilities

• Build and execute go-to-market (GTM) plans for new products and enhancements
• Influence the product roadmap by gathering customer insights and competitive intelligence
• Define buyer personas, their pain points, and purchase criteria, ensuring alignment across product and sales teams
• Collaborate with sales, product, marketing, and client services teams to analyze market feedback and competitive trends, ensuring GumGum remains ahead of the competition
• Develop compelling messaging and positioning for products that translate into marketing materials such as one-sheets, decks, FAQs, and sales collateral
• Partner with sales to create product-driven sales plays, internal product training, and enablement programs to help the team win more deals
• Develop and deliver product and industry training to client-facing teams and partners
• Create and maintain internal training materials to ensure consistent and accurate messaging
• Lead internal and external training sessions as new products and features are introduced
• Support media and analyst relations efforts, including speaker presentations, scripts, panel discussions, and ongoing analyst updates
• Collect and analyze Voice of the Customer (VOC) insights in collaboration with client services and sales teams
• Monitor industry and competitive landscapes to refine product positioning and messaging

Requirements

• BA/BS degree required
• 2-3 years of experience in product marketing or equivalent experience, such as product management, content marketing, business development, sales planning, or customer success
• Experience building and executing marketing and go-to-market plans and campaigns
• Demonstrates an ability (or potential ability) to tell a compelling story with our products
• Digital Media Experience (worked at agency or DSP/SSP in past)

Benefits

• Competitive base pay
• Employer-matched 401(k) retirement plan
• Participation in a bonus, commission, or stock incentive program
• Emphasis on recognition, development, and wellness