Product Marketing Specialist (3-6 Month Assignment)

About the position

AppZen is seeking a contract Product Marketing Specialist to support our Product Marketing team during a critical growth phase. In this role, you'll partner closely with Marketing, Product, and GTM teams to help plan, execute, and optimize product marketing initiatives that showcase the value of our AI-driven finance solutions. This is a great opportunity for a hands-on marketer who thrives in B2B SaaS environments and enjoys turning complex tech into compelling messaging. This role reports to the SVP of Product Marketing. This is a 3-6 month contract role with potential for extension or permanent hire.

Responsibilities

• Support planning and execution of product and feature launches across key channels.
• Help coordinate internal and external launch communications, including sales enablement materials and customer-facing messaging.
• Collaborate with cross-functional teams (Product, Sales, CS, and Demand Gen) to ensure alignment and consistency across go-to-market efforts.
• Assist in refining and documenting messaging frameworks and product value propositions.
• Translate product capabilities into clear, differentiated messaging tailored to target personas.
• Maintain and update competitive positioning and battlecards.
• Conduct research and synthesize market trends, customer needs, and competitive dynamics.
• Help gather voice-of-customer insights to inform messaging, content, and campaign direction.
• Support the analysis of product usage data and feedback to optimize positioning and identify new opportunities.
• Work with marketing stakeholders to create collateral such as product one-pagers, solution briefs, web copy, and sales decks.
• Contribute to cross-channel campaign planning by providing product-focused input and messaging guidance.

Requirements

• 3+ years of experience in product marketing, preferably in B2B SaaS.
• Strong communicator with a knack for simplifying technical concepts for business audiences.
• Experience supporting product launches or go-to-market programs.
• Familiarity with Finance, P2P, S2P, or enterprise automation software is a plus.
• Self-starter with strong project management skills and the ability to juggle multiple tasks.
• Comfortable working in a fast-paced, collaborative, and remote environment.