Product Marketing Specialist

Are you ready to make a significant impact in a dynamic and innovative environment? C.H. Robinson is looking for a passionate Product Marketing Specialist to join our integrated program. In this role, you'll be at the forefront of matching the right C.H. Robinson solutions to our customers, carriers, and employees. As part of our newly established and rapidly growing Product Marketing team, you'll define personas and target audiences, craft compelling positioning and messaging, conduct competitive product analyses, and develop and implement tailored Product Marketing plans. You'll collaborate with a diverse group of stakeholders, including Software Engineers, commercial business teams, Marketing and Communications teams, Program Managers, and Product Managers, on high-visibility projects. This is a unique opportunity to thrive in an environment that values creativity, personal development, and fun. If you're eager to contribute to high-impact projects and grow with us, we want you on our team! This work is considered critical and vital to C.H. Robinson’s worldwide logistics operations, strategic initiatives, and its continued growth and success. At C.H. Robinson, we’re committed to leveraging the power of remote collaboration to drive innovation and achieve success. In this role, you will engage with your peers from the comfort of your own space, using cutting-edge tools to ignite creativity and deliver impactful results. Enjoy the flexibility and autonomy of a fully remote position, while still being an integral part of our dynamic team. Responsibilities: Position, message, and craft key differentiators and functions for products, features, and services, and ensure its adoption among internal and external audiences Define personas and target audiences for product(s) and create and implement Product Marketing plans from messaging to content development to post-release feedback loops Serve as the liaison between Product and internal stakeholder groups with simplified and creative storytelling of complex, technical processes to increase awareness and engagement of your product(s) Partner with Marketing and Communications to ideate and run creative, impactful campaigns that celebrate and drive product adoption and maintain our position as the innovator in the marketplace Become an expert at internal enablement and create direct user feedback loops for your product(s) Other duties or responsibilities as assigned according to the team and/or country specific requirements Required Qualifications: Bachelor's degree 2 years of marketing experience, preferably in technology organizations Preferred Qualifications: Proven success in developing and executing marketing strategies for technology Experience with creative storytelling in a technology environment Ability to explain complex, technical processes in a way that is easy to understand Strong project management skills with the ability to work cross functionally across multiple teams Exceptional written and verbal communication skills, including presenting, content development, and editing – well-versed in how to use utilize AI to streamline content development Experience in a fast-paced, high-volume environment with the ability to prioritize and meet deadlines Values a diverse and inclusive work environment We will review applications for this role on an ongoing basis and encourage all interested candidates to apply at their earliest convenience. Compensation Range $49,000.00 - $101,900.00 The base pay range displayed on each job posting reflects the minimum and maximum base pay for the position across all U.S. locations. Your individual base pay within this range is determined by work location, which takes into account geographic cost of labor, and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, your recruiter will provide more details about the specific base pay for your location. Compensation details listed in this posting reflect the base pay only and do not include additional variable compensation. Questioning if you meet the mark? Studies have shown that women, people of color, and individuals with disabilities may be less likely to apply unless they match the job description exactly. Here at C.H. Robinson, we’re building a diverse and inclusive workplace where all employees feel they belong. If this position excites you, we welcome you to apply whether you check all the preferred qualifications or just a few. You may just be our next great fit! Equal Opportunity and Affirmative Action Employer C.H. Robinson is proud to be an Equal Opportunity and Affirmative Action employer. We believe in equality for all and celebrate the diversity of our employees, customers and communities. We believe this increases creativity and innovation, drives business growth and enables engaged and thriving teams. We’re committed to providing an inclusive environment, free from harassment and discrimination, where all employees feel welcomed, valued and respected. Affirmative Action Employer/EOE/M/F/Disabled/Veteran Benefits Your Health, Wealth and Self Your total wellbeing is the foundation of our business, and our benefits support your financial, family and personal goals. We provide the top-tier benefits that matter to you most, including: Two medical plans (including a High Deductible Health Plan) Prescription drug coverage Enhanced Fertility benefits Flexible Spending Accounts Health Savings Account (including employer contribution) Dental and Vision Basic and Supplemental Life Insurance Short-Term and Long-Term Disability Paid and floating holidays Paid time off (PTO) Paid parental leave Paid time off to volunteer in your community Charitable Giving Match Program 401(k) with 6% company matching Employee Stock Purchase Plan Plus a broad range of career development, networking, and team-building opportunities Dig in to our full list of benefits on OUR CULTURE page. Why Do You Belong at C.H. Robinson? C.H. Robinson solves logistics problems for companies across the globe and across industries, from the simple to the most complex. With $22 billion in freight under management and 19 million shipments annually, we are one of the world’s largest logistics platforms and rank in the FORTUNE 200. We’ve been an innovator in logistics for over 100 years. Our global suite of services accelerates trade to seamlessly deliver the products and goods that drive the world’s economy. With the combination of our multimodal transportation management system and expertise, we use our information advantage to deliver smarter solutions for more than 90,000 customers and 450,000 contract carriers on our platform. Our technology is built by and for supply chain experts to bring faster, more meaningful improvements to our customers’ businesses. As a responsible global citizen, we contribute millions of dollars to support causes that matter to us and our people. FORTUNE has named C.H. Robinson one of the World’s Most Admired Companies 2024, showcasing our position as a leader in our industry. Our commitment to excellence is further affirmed by being named a Great Place to Work 2023-24 by the Great Place to Work Institute, one of Forbes’ Best Employers for Diversity and one of America’s Greatest Workplaces in 2023 by Newsweek. Join us as we collaborate, innovate, and work as one global team to make life better and more sustainable for our customers, communities, and world. For more information, visit us at www.chrobinson.com.