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Dietz And Watson - Philadelphia, PA

posted 2 months ago

Full-time
Remote - Philadelphia, PA
Merchant Wholesalers, Nondurable Goods

About the position

The Product Marketing Specialist at Dietz & Watson is responsible for driving the success of the product portfolio through strategic marketing initiatives, product positioning, and effective go-to-market execution. This role involves collaboration across various departments to ensure that products meet consumer needs and contribute to sales growth, while also managing product lifecycle processes and compliance with industry regulations.

Responsibilities

  • Conduct market analysis to identify trends, customer needs, and competitive landscape.
  • Use consumer feedback, sales data, and market intelligence to optimize products and marketing programs, plans, and strategies.
  • Monitor competitive activities and market trends.
  • Support development of clear, compelling product messaging and positioning that differentiates offerings in the market.
  • Assist in building impactful product stories and value propositions for marketing materials, sales presentations, and digital selling tools.
  • Collaborate with sales, brand advertising, supply chain, and R&D teams to launch new products and updates.
  • Facilitate communication on go-to-market strategy and its development, including launches, pricing, and promotions.
  • Ensure product launches are timely, aligned with brand objectives, and drive sales growth.
  • Help oversee the label design process by setting clear objectives, managing timelines, and ensuring collaboration for brand consistency and regulatory compliance.
  • Facilitate revisions, gather feedback, and ensure timely approvals for labels before production.
  • Produce and maintain sales materials such as brochures, sell sheets, and case studies.
  • Train sales teams on product features and positioning to enhance product adoption.
  • Provide insights and support to sales teams to drive growth.
  • Implement robust product lifecycle processes and ensure alignment with overarching business strategy.
  • Manage product launch and end-of-life processes, ensuring compliance and brand integrity.
  • Align internal stakeholders and facilitate cross-departmental communication.
  • Ensure marketing materials meet industry regulations and organizational standards.
  • Work with legal and regulatory teams to ensure compliance with laws.
  • Monitor and address consumer complaints and ensure sustainable, ethical marketing practices.
  • Foster customer relationships to gather feedback for product enhancements and marketing strategies.
  • Ensure marketing accurately represents products and fosters consumer trust and transparency.
  • Collaborate with brand advertising team to develop and execute marketing campaigns to increase brand awareness and demand at retail.
  • Work with marketing partners and creative teams to create assets for digital, print, and social media channels that meet customer and consumer demand.
  • Collect feedback and adjust strategies to meet sales goals.
  • Define and track KPIs including sales, customer acquisition, engagement, brand awareness, ROI, and customer satisfaction.
  • Collect data on campaign performance, sales, and market feedback.
  • Analyze effectiveness, segment market data, and optimize marketing strategies to improve performance.

Requirements

  • Bachelor's degree in marketing, business, or a related field.
  • Minimum 2 years of experience in product or brand marketing, preferably in the CPG or food industry.
  • Proven experience in managing product launches and developing marketing campaigns.
  • Strong understanding of consumer behavior, product lifecycle, and go-to-market strategy.
  • Exceptional written and verbal communication skills.
  • Strong project management skills with the ability to manage multiple priorities.
  • Analytical mindset with proficiency in interpreting data and market trends.
  • Proficient in Microsoft Office Suite (Excel, PowerPoint, Word).

Nice-to-haves

  • Creative thinker with a passion for developing innovative marketing concepts and strategies.
  • Detail-oriented with the ability to work collaboratively in/with cross-functional teams.
  • Proactive, self-motivated, and results driven.
  • Adaptable and able to thrive in a fast-paced, evolving environment.

Benefits

  • Hybrid work schedule (in-office and work from home)
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