Product Marketing Specialist

Vontier - Tallahassee, FL

Full-time

Tallahassee, FL

Transportation Equipment Manufacturing

About the position

The Product Marketing Specialist at Gilbarco Veeder Root (GVR) plays a crucial role in enhancing the sales process by providing expert knowledge and resolving product-related inquiries. This position serves as a key liaison between the product marketing team and various cross-functional teams, ensuring effective communication and support for product marketing initiatives. The role is focused on driving business success through creative and analytical approaches, while managing diverse project tasks efficiently.

Responsibilities

• Provide expert technical support to customers and the sales force for GVR product portfolio.
• Facilitate effective communication and coordinate activities between Product Marketing, Sales, Demand & Inventory Planning, Customer Service, and Logistics.
• Develop and maintain up-to-date product presentations and marketing collateral.
• Collaborate with Product Management to update and maintain the Core Product Portfolio.
• Support the Product Marketing team with internal cross operating company collaboration.
• Coordinate new customer inquiries or unique customer needs, consulting with the Product Marketing team and/or routing requests to the appropriate sales team.
• Review inactive and non-conforming product inventories, working with the Product Manager and Demand & Inventory Manager to identify sales opportunities or other material dispositions.
• Efficiently handle and fulfill requests for product information (documentation, marketing collateral, training materials, etc.) from GVR customers and sales managers.
• Support the GVR Quality Department in investigating and resolving customer complaints as needed.
• Contribute to process improvement initiatives across internal departments with a focus on maintaining product quality and optimizing customer applications.

Requirements

• Bachelor's degree in business, marketing, or Technical Field.
• Minimum of three years combined experience in marketing, sales, technical/customer service, or other areas in which technical knowledge was acquired.
• Excellent problem-solving, organizational, critical thinking, and interpersonal skills.
• Ability to communicate details effectively to internal and external customers with varying technical expertise.
• Proficient in Microsoft Office at the intermediate to advanced level with a strong emphasis on Microsoft Excel and Power BI.
• A strong customer focus with the ability to support Product Marketing and Sales groups in varying efforts to improve the overall customer experience.