Product Marketing Specialist

About the position

This is a high-impact role responsible for providing marketing and communication support across multiple products and markets. The Product Marketing Specialist partners closely with our Product Marketing Managers and internal subject matter experts to bring to life our product propositions. This role will seek to improve the overall quality and availability of educational and promotional materials and messaging for the field, clients, and prospects. The Product Marketing Specialist supports the visualization of our core products and helps drive cross-functional alignment on key projects.

Responsibilities

• Responsible for the timely and accurate processing of marketing requests. Maintains management and final delivery of collateral.
• Works with a design agency and internal SMEs to deliver on brand sales resources.
• Supports Product Marketing Managers with campaign activity.
• Proactively maintains key marketing resources and monitors usage.
• Leads content creation, recommendations, and content reviews to assigned projects.
• Is accountable for the organization and messaging consistency across client touchpoints.
• Creates content pieces to help correctly position the product and communicates a compelling narrative.
• Edits and reviews materials across multiple client touchpoints working across teams within the sales enablement function.
• Facilitates clear and effective communication across internal and external clients to ensure maximum accuracy and consistency are achieved for product exposure.
• Deploys strategic level campaigns to accounts targeted by business unit.
• Supports business units with tactical campaign activity to prompt desired behavior.
• Provides marketing consultancy services to product areas and providers that need additional exposure.
• Advises on ways to integrate product exposure to enterprise-level campaign.
• Supports the development of visual media in alignment with key campaign activity.
• Supports video production.
• Supports the generation of social posts in alignment with key campaign activity and helps drive sales activity on our social media accounts.
• Supports campaign activity through LinkedIn sales navigator.
• Manages upkeep and accessibility of collateral.
• Keeps product library current for an accurate representation of products.
• Supports team lead with the management of legal properties.
• Owns marketing catalog and print inventory in support of sales and event needs.

Requirements

• Bachelor's degree, or equivalent combination of education and experience, in marketing, journalism, communication, or content creation required.
• 3-4 years of directly related work experience required.

Benefits

• medical, dental and vision insurance coverage
• 100% company-paid life and disability coverage
• 401k options with company match
• three weeks PTO by the end of the first year
• career growth opportunities
• broad career options within the same organization