Product Owner - Campaign Management

About the position

We are looking for a MarTech Product Owner who is highly proficient in Adobe Campaign Manager (ACM) or equivalent tool (e.g. SFMC) and can drive and manage marketing automation projects end to end. A motivated, proactive, creative problem solver not afraid to challenge conventions and help drive positive business change, comfortable, based on circumstances, to wear both designer, business analyst and project manager hats. As a Product Owner, you will take the lead in defining and driving the capabilities that a solution must perform in support of the business needs and objectives. You will establish a collaborative relationship with Product and Segments, Digital, Marketing, Retail Analytics business and provide fully integrated solutions that tackle real world business problems.

Responsibilities

• Ability to translate business objectives into a product vision and comprehensive action plan.
• Ability to analyse and document complex business processes.
• Bridge the gap between key business objectives and technical capabilities and to provide fully integrated solutions that tackle real world business problems.
• Establish a collaborative relationship with Product and Segments, Digital, Marketing and Retail Analytics business to support their strategic priorities.
• Ability to strategize email marketing campaign. Knowledge of best practices for email creative and templates.
• Familiarity with planning, implementing and analysing online marketing initiatives across multiple online channels.
• Experience designing and executing online customer experiences and/or implementing online marketing programs.
• Working knowledge of customer data processes and solutions (customer hierarchy, address standardization and optimization, data enrichment).
• Establish Campaign performance management framework and tracking to track business value deliver.
• Subject Matter Expert for Campaign Management on Adobe Campaign Manager or equivalent tool, e.g. Salesforce Marketing Cloud.
• Drive workshops to take detailed ordering briefs and clarify specific requirements of each project.
• Assist in the definition of project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility.
• Build, manage and prioritize Squad backlog in terms of user stories to achieve business goals, continuously keep the backlog up to date.
• Ensuring deliverables are of the desired quality and have appropriate endorsements/sign-offs.
• Drive Business Enablement and Change Management activities to help countries with platform onboarding and adoption.
• Work with cross functional Group, regional and country teams to identify use cases. Execute those use cases as part of Agile Squad.
• Manage the relationship with all stakeholders and third parties/vendors.

Requirements

• Digital Transformation, Agile Project Management experience.
• CRM and lead management experience.
• Banking experience.
• Digital Marketing Channels, product design and development.
• Design thinking mindset, experience in Design Thinking and Human-Centered methodologies preferred.
• Strong presentation and communication skills to deal with a broad set of stakeholders.
• Ability to tell a story through data, identify opportunities and drive action plans.
• Highly effective in a large virtual cross functional team aligning to/and multiple business and IT partners across different markets.
• Experience in building content email templates and flows in ACM.
• Work on HTML, CSS, JavaScript and Amp Script to update HTML based emails.
• Experience working in one of the areas preferred: CRM, Lead Management, Campaign Optimization.
• Prior experience setting up ACM for bank is preferred but not mandatory.
• Good knowledge of Confluence and JIRA to conduct above activities in enterprise agile environment.

Nice-to-haves

• Prior experience setting up ACM for bank is preferred but not mandatory.

Benefits

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits.
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies.