About the position
Komatsu is embarking on an enterprise-wide initiative to transform our digital experience. This role will be responsible for driving performance optimization for the global marketing organization by delivering robust reporting and analysis utilizing Adobe Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP). Primary responsibilities include owning the setup of dashboards and reports in Adobe CJA and supporting the configuration of AEP. You will be working in close collaboration with marketing and business teams in multiple regions to track the performance of multiple channels by creating dashboards and reports. This role will guide the implementation and roadmap of CJA and the AEP data collection processes. Developing a foundational knowledge of business objectives, marketing activities and our digital channels will be key to producing the analysis to drive performance based insights. This role will be required to be on-site 2-3 days a week in our office in Milwaukee or Chicago.
Responsibilities
- Proactively collaborate with business stakeholders, crafting insightful reports and dashboards that address critical questions and measure channel and campaign performance
- Maintain a partnership with regional marketing leaders to understand how best to leverage CJA to develop a sophisticated digital analytics measurement program
- Prepare, build and analyze a regular set of cross channel reports synthesizing performance and shifts in behavior into actionable insights
- Serve as an Adobe platform SME, guiding marketing teams through the capabilities of Adobe's analytics, Target and AEP
- Advocate for the creation of A/B tests and personalized components using Adobe Target, while measuring the results of experiments
- Contribute to our thought leadership by developing best practices, sharing your knowledge in team sessions, and publishing your ideas on community channels
- Own the overall design, AEP schemas (XMD), datasets, identity resolution
- Design and document data collection plans for web/product analytics tools, including data layer specifications
- Support AEP data ingestion, create data schemas, load data into the platform through connectors and APIs, create segments
- Guide the implementation of Customer Journey Analytics
- Build and maintain data views and connections in CJA to ingest additional data
- Develop segmentation models, attribution frameworks and behavioral analytics
- Enable real-time customer segmentation for Adobe Journey Optimizer (AJO) and Adobe Target
- Develop audience activation strategies for personalized experiences across web, mobile, and email
- Integrate AEP with marketing automation, ad platforms, and third-party tools.
Requirements
- Bachelor's degree in computer science, marketing or a related field
- Minimum of 2 years experience working with various business teams building dashboards and reports in CJA
- Minimum of 2 years of hands-on experience working with and implementing Adobe Customer Journey Analytics
- Minimum of 2 years working in digital analytics, including experience working with tag management systems implementing advertising, tracking pixels and data stitching
- Working knowledge of SQL, Python, JavaScript, and APIs for data processing and automation
- Minimum of 2 years of hands-on operational knowledge with Adobe Experience Platform, including CJA, AEP is essential
- Hands-on AEP integration and data collection: Demonstrated experience in working with Adobe Data Collection and integration with AEP
- Experience with data governance, compliance and privacy regulations
Nice-to-haves
- Hands-on experience working with Adobe Target, CDP and AJO
