DirecTVposted about 2 months ago
$105,800 - $158,700/Yr
Full-time
Onsite • New York, NY
Broadcasting and Content Providers

About the position

At DIRECTV, we're connecting the world through the latest tech, top-of-the-line communications and the best in entertainment. Innovation powers all that we do, and our groundbreaking solutions deliver compelling communication and entertainment experiences to millions of customers worldwide. As part of our team, your next big idea could be our newest innovation. Here's your opportunity to combine your passions for entertainment, media, and technology to transform our company and your career. DIRECTV Advertising connects brands and agencies with consumers across DIRECTV and DIRECTV STREAM through smart and effective advertising solutions. As leaders in addressable and advanced TV, we continue to innovate within the advertising space, pushing the boundaries of how clients can address, engage, and measure. At DIRECTV Advertising, we don't do anything on autopilot. As a part of our team, share our love for TV, and the loyalty we hold for consumers and advertisers. As a Programmatic Account Manager, you will assist our sales organization and drive revenue across DIRECTV's programmatic products working directly with our strategic key accounts including buyers at agencies, client direct, and DSPs to activate demand. You will play an integral role in supporting the DIRECTV sales team with planning, strategizing, executing, and monitoring all programmatic deals. The account manager will serve as our programmatic partners' day-to-day contact providing superior customer service leading to revenue retention, growth, and renewals.

Responsibilities

  • Be responsible for PG and PMP deal setup, optimizations, reporting, and daily management in our SSPs.
  • Build, maintain, and manage deep relationships with Agencies, Trading Desks, DSPs, networks, and all demand sources.
  • Provide high level of customer service to DIRECTV sales and clients with effective communication, timely responses to requests, and proactive resolutions to potential issues.
  • Help strategize and respond to RFPs, client programmatic deal requests, and general capability inquiries based on client's criteria, KPIs, and targeting parameters.
  • Manage and closely monitor DIRECTV's PMP deal health to ensure optimal delivery, provide bid recommendations, and maximize revenue across all of our programmatic products.
  • Develop deep understanding of DIRECTV's programmatic OTT/CTV offering, strategy, best practices, capabilities, and products to educate and evangelize both internally and externally serving as a programmatic subject matter expert.
  • Work closely with cross-functional teams to drive programmatic revenue growth - Sales, Product Marketing, Sales Operations, Inventory.

Requirements

  • 4+ years' experience in digital advertising, with at least 1 year in programmatic ecosystem.
  • Expertise in working with SSPs, DSPs, ad servers, and other optimization platforms.
  • Proven track record of growing accounts by forging strong relationship with clients, understanding their objectives, and recommending best strategies.
  • Outstanding troubleshooting, analytical, and problem-solving abilities.
  • Ability to work well with others and collaborate cross-functionally in a fast-paced environment.
  • Strong experience working in MS Office and Excel including pivot tables and manipulation of large data sets.
  • Strong written and oral communication skills.
  • Exceptional organizational skills, while paying close attention to detail.
  • Demonstrate ability to continuously learn and incorporate feedback to improve workflows and processes.
  • Prioritize work based on strategic value and manage multiple account challenges at the same time.

Benefits

  • Competitive salary structure designed to attract and retain employees.
  • Salary range for the position is $105,800 - $158,700.

Job Keywords

Hard Skills
  • Cross-Functional Collaboration
  • Digital Advertising
  • Management Accounting
  • Revenue Growth
  • Sales Operations
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Soft Skills
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