Programmatic Media Buyer

About the position

The Programmatic Media Buyer will take on a hands-on management role within the client's in-house programmatic media trading desk team. The ideal candidate is an experienced programmatic media professional who can manage the workflows of multiple media buys to ensure the flawless execution of media assignments. This role requires a deep understanding of media buying concepts and the ability to advise on how campaigns should be built and optimized within ad buying platforms to best achieve various marketing objectives. The candidate should be able to build effective relationships cross-functionally and enjoy working on multiple projects simultaneously.

Responsibilities

• Execute programmatic campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope.
• Vet and qualify inbound campaign assignments; lead discovery phase with Marketing and Media Strategy teams to define campaign parameters (budget, timing, objective, goals, audience targeting) and secure ad assets (creative assets and landing destinations) for media buyers.
• Engage Analytics & Operations and WebDev teams to fulfill pre-launch campaign measurement requirements.
• Set and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are met.
• Monitor campaign performance across Media Buyers on an ongoing basis and ensure campaigns are meeting expectations.
• Analyze campaign performance data and action on optimizations across multiple DSP's.

Requirements

• Hands-on experience with DSP platforms including DV360, Yahoo/Verizon, TTD, and the Adobe Ad Cloud.
• Experience managing end-to-end programmatic media planning and buying workflows-from discovery phase through post-mortem reporting.
• Solid comprehension of programmatic media optimization concepts and able to communicate them clearly to non-technical audiences.
• Broad understanding of the programmatic media and paid social landscape.
• Ability to analyze and draw meaningful and actionable insights from data.
• Excellent time management and multitasking skills with keen attention to detail.
• Strong written and verbal communication skills.

Nice-to-haves

• Experience optimizing media toward multi-touch attribution data preferred.
• Experience with FlashTalking ad serving tools and Adobe Audience Manager DMP preferred.

Benefits

• W2 contract type
• Competitive pay rate of $59.85/hour