Daughters Of St Paul - Boston, MA
posted 5 months ago
The Publicist at Pauline Books and Media (PBM) plays a crucial role in generating favorable public interest and awareness around PBM's book titles, audio/visual productions, and related projects. This position is designed for a full-time employee, preferably on-site in Boston, MA, although off-site or hybrid arrangements may be considered. The Publicist will work closely with the Marketing team to build and manage relationships with major media outlets and Catholic influencers, collaborating with PBM authors and other stakeholders to enhance sales and discover content marketing opportunities. In this role, the Publicist will actively participate in the development of marketing strategies, including media plans, Key Performance Indicators (KPIs), timelines, audience targeting, and messaging for individual projects and overall brand awareness. The Publicist will report directly to the Manager of Marketing and will also collaborate with the Editorial, Design, Sales, and Webstore teams to ensure cohesive communication and marketing efforts. The Publicist's responsibilities include gathering necessary materials to understand projects and competition, analyzing these materials to determine effective communication techniques, and assisting in the development of communication campaigns across various media platforms. The Publicist will also seek out and manage media opportunities for PBM authors, arrange for project coverage in major media outlets, and develop gift packages for influencers and collaborators to foster relationships. Additionally, the Publicist will maintain a database of outreach efforts and evaluate the success of campaigns upon completion.