REGIONAL DIRECTOR OF SALES

About the position

LIBERTY SENIOR LIVING is currently seeking an experienced REGIONAL DIRECTOR OF SALES. This position provides leadership and coordination of sales and marketing functions for communities for which the associate is responsible. The role involves assisting in the development and implementation of sales and marketing strategies, and benchmarks for the sales force to achieve. The Regional Director will travel to assigned communities to coach sales staff and empower them to meet benchmarks and overall occupancy goals. Additionally, the position requires monitoring and analyzing sales and marketing activity against goals and benchmarks of each assigned community to meet or exceed overall budgeted occupancy for the communities. The Regional Director supervises the sales staff at assigned communities, which includes direct and indirect responsibilities for interviewing, selection, training, motivating, performance appraisal, and managing policies and procedures to ensure achievement of the department's goals. The role also involves assisting in the evaluation of the effectiveness of sales methods, costs, and results, and working closely with the Director of Marketing and Sales to establish sales goals and strategies for the sales team within the assigned communities. Furthermore, the Regional Director ensures that marketing communications are coordinated, support marketing plan objectives, and meet organizational expenditure requirements and sales targets. The position includes reviewing and recommending pricing structures based on market research and competitor analysis, overseeing market research and competitor analysis to support assigned communities, and participating in the organizational budget process. The Regional Director will also participate and lead sales training and management efforts for the enterprise to enhance the performance of all sales team members.

Responsibilities

• Provide leadership and coordination of sales and marketing functions for communities.
• Assist in development and implementation of sales and marketing strategies and benchmarks.
• Travel to assigned communities to coach sales staff and empower them to meet benchmarks.
• Monitor and analyze sales and marketing activity against goals and benchmarks.
• Supervise the sales staff at assigned communities, including interviewing, selection, training, and performance appraisal.
• Assist in evaluation of the effectiveness of sales methods, costs, and results.
• Work closely with the Director of Marketing and Sales to establish sales goals and strategies.
• Develop annual marketing and communication action plans for assigned communities.
• Ensure marketing communications support marketing plan objectives and meet sales targets.
• Review and recommend pricing structures based on market research and competitor analysis.
• Oversee market research and competitor analysis to support assigned communities.
• Participate in organizational budget process.
• Lead sales training and management efforts for the enterprise.

Requirements

• BA or BS in a business-related major.
• Five years of sales experience required; with 2 years in a management position.
• Prefer experience in a CCRC setting.
• Prefer regional experience.
• Prefer start-up experience in a CCRC.
• CRM Experience preferred.
• Availability for extensive travel (50+ %) and a flexible schedule.
• Excellent verbal and written communication skills.
• Proven skills in working independently, self-motivated and goal oriented.
• Working experience with customer relationship management software is preferred.
• Event planning experience preferred.
• Must be a mission driven team player supporting the needs of both coworkers and residents.