Regional Marketing Specialist

$70,000 - $80,000/Yr

Avenue5 Residential - Washington, DC

Full-time - Mid Level

Washington, DC

Real Estate

About the position

The Regional Marketing Specialist at Avenue5 Residential is responsible for enhancing property marketing performance across a portfolio of multifamily properties. This role involves collaborating with on-site teams and corporate marketing to develop and implement innovative marketing strategies that maximize property performance. The specialist will analyze performance metrics, execute integrated marketing programs, and support brand identity development for properties in the assigned region.

Responsibilities

• Collaborates with on-site property team and corporate marketing to design effective growth strategies for properties.
• Recommends effective property marketing programs including demand generation and digital marketing.
• Implements creative marketing campaigns using both digital and traditional methods.
• Partners with on-site marketing teams to develop collateral for various platforms.
• Understands client and company objectives to maximize property marketing performance.
• Assists in budget review and analysis for each property in the portfolio.
• Maintains knowledge of market trends and competitor analysis in property management.
• Collaborates with sales teams to enhance sales techniques and strategies for growth.
• Performs other duties as assigned.

Requirements

• Bachelor's degree is required.
• Three to five years of experience in direct real estate multifamily marketing within the property management industry is required.
• Two to three years of experience in pre-development, lease-up, and/or grand opening in multifamily property management preferred.
• Two to three years of advanced proficiency in social media engagement and marketing campaign management required.
• Two to three years of experience with websites, ILS', Craigslist, SEO, SEM, and digital data aggregators required.
• Two to three years of experience in Yardi Voyager Marketing module or equivalent system required.
• Two to three years of experience in digital, creative, and branding agency required.
• Three to five years of experience with Google Drive, Google Analytics, and Google AdWords preferred.
• Exceptional project management skills are required.

Nice-to-haves

• PMP certification is a plus.
• Strong understanding of property management industry trends and emerging technology.
• Entrepreneurial mindset and go-getter attitude.

Benefits

• Competitive salary range of $70,000 - $80,000 per year.
• Full-time employment with opportunities for growth and development.
• Inclusive and vibrant company culture.