Retail Event Marketing Manager

$72,200 - $72,200/Yr

Leaf At Home LTD - Corpus Christi, TX

Full-time - Mid Level

Corpus Christi, TX

1,001-5,000 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Retail Event Marketing Manager will oversee teams of retail marketers across multiple locations, focusing on generating sales leads and building brand awareness through retail partnerships. This role requires strong leadership, recruiting, and training skills, as well as the ability to manage budgets and marketing initiatives effectively. The ideal candidate will thrive in a fast-paced environment and be committed to driving success within the team and the organization.

Responsibilities

• Develop and drive retail-based marketing initiatives to generate sales leads for sales representative follow up
• Identify, schedule, and plan schedule for team of Retail Marketers in assigned territory
• Responsibility for budgeting and staffing within our retail affiliates
• Manage retail marketing team in generating new sales leads
• Manage retail marketing material and equipment set up and tear down
• Collaborate with the local Operation and Installation Managers to grow brand presence within the local market
• Recruit, hire, train and develop Retail Marketers and create accountability through established Retail Marketer goals and KPIs
• Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization
• Track and report retail metrics to evaluate performance and ROI of our retail partnerships
• Responsible for exceeding sales lead quotas based upon established KPIs

Requirements

• High school diploma or GED
• 2+ years experience of successful lead generation and management positions in direct to consumer industries
• Strong recruiting and training skills
• Experience with large scale budgeting and planning
• Excellent written and verbal communication skills
• Self-starter with ability to manage and develop others
• Ability to handle multiple priorities at one time
• Strong planning and organizational skills, including attention to detail
• Knowledge of current best practices and new strategies for retail marketing
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access)

Nice-to-haves

• Sales experience
• Ability to thrive in a fast-paced, high-energy, team-oriented environment
• Detail-oriented with a focus on task completion
• Excellent problem-solving skills
• Ability to provide timely and empathetic help through various communication channels

Benefits

• Dental insurance
• Gym membership
• Vision insurance