Sales Analytics Manager, National Accounts

About the position

The Sales Analytics Manager, Strategic Accounts will provide analysis, support, and commercial insight to the Strategic Accounts team. They will play a pivotal role in supporting the Customer Teams by leveraging data and analytical insights to drive strategic decision-making and sales effectiveness. In addition to providing ongoing support for the customer teams, this role will be instrumental in building and maintaining the next generation of tools, reports, and capabilities for the broader Strategic Account Team. The ideal candidate will be adept at using Nielsen and IRI data, along with other internal and external data sources, to provide actionable insights, build compelling selling stories, and develop sophisticated Excel reports.

Responsibilities

• Develop and maintain Excel-based and PowerBI-based tools for the Strategic Accounts team, including Nielsen, Numerator, Scorecard, and ad-hoc reports.
• Help lead analytical work for the Strategic Accounts team, providing crucial support for these customers.
• Collaborate with the Commercial Director on ad-hoc projects, reporting, and strategic initiatives for the broader Strategic Accounts team.
• Identify trends and insights through data analysis to support strategic decision-making.
• Assist in data preparation and reporting for various meetings, including Customer Meetings, Leadership Team Meetings, Share Reviews, Quarterly BPMs, and Joint Business Planning.
• Manage and administer syndicated data (IRI and Nielsen), developing quality selling stories based on market-level POS analysis and category opportunities.
• Streamline practices, tools, resources, and communications among various customer teams.
• Collaborate with the sales team to build persuasive selling stories and presentations based on data-driven insights.
• Use analysis and insights to identify new business opportunities and present findings and recommendations to key stakeholders.
• Monitor and assess customer JBP and Diageo performance through regular scorecarding processes.
• Conduct ROI analysis on key sales activities and advise on profitability based on quarterly trade spend and investment effectiveness.
• Build positive relationships with customer teams, advanced analytics, category, and commercial teams.

Requirements

• Bachelor's degree required.
• Minimum 5 years Sales and/or Category Management related experience required in Consumer-Packaged Goods or Beverage Alcohol Category.
• Experience working with third party or complex distribution systems is preferred.
• Ability to synthesize large amounts of data into actionable insights and strategic recommendations.
• Strong background in managing and analyzing internal and syndicated data.
• Experience in market analysis, competitive data, and the application of insights to drive sales performance.
• Experience using syndicated data (IRI, Nielsen, Numerator) systems necessary.
• Advanced proficiency in Excel & PowerPivot is expected.
• Proficiency in Alteryx and PowerBI is preferred.
• Experience understanding retail replenishment systems and processes strongly preferred.
• Ability to create and deliver compelling selling stories and presentations based on data-driven insights.
• Highly self-motivated, organized and collaborative, able to thrive in a fast-paced, dynamic environment.

Benefits

• Healthcare benefits
• Retirement benefits
• Short-term and long-term disability coverage
• Basic life insurance
• Wellness benefits
• Industry leading parental leave