Sales and Marketing Director

About the position

Voted by Newsweek in 2024 as one of America's Greatest Workplaces for Diversity, Brookdale offers an environment where you can become your best possible self. You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. The role is also eligible for monthly and quarterly commission opportunities. Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. Brookdale is committed to complying with all applicable laws and regulations regarding mandatory COVID-19 vaccination.

Responsibilities

• Maintains and/or improves upon the occupancy level and revenue production of the community in accordance with the marketing and business plans.
• Develops and maintains relationships with and generates leads through residents, family, and professional referral sources.
• Plans, coordinates, and implements monthly prospect and/or referral source activities and events.
• Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.
• Supervises the activities of at least two Full-time Equivalent (FTE) Marketing Coordinator(s) and/or Sales Counselor(s).
• Closes sales by assisting prospective residents, their family members, and/or advisors in the decision-making process.
• Responds promptly to every telephone call or in-person inquiry from all referral sources, prospective residents, and families.
• Utilizes sales processes, systems, and forms for external and internal sales to perform job duties.
• Completes outside Business Development sales calls to meet or exceed established goals.
• Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis.
• Provides information and conducts presentations about services and programs.
• Researches and provides recommendations for content and delivery of promotional materials.
• Monitors conversion ratios regarding Business Development calls to direct referrals, prospect calls, and tours.
• Maintains working knowledge of the lead management system.

Requirements

• Bachelor's Degree in Marketing, Business, or related field from an accredited college or university is preferred.
• A minimum of five years sales experience, preferably in the retirement industry or medical or pharmaceutical sales.
• Proven track record of generating and closing a high percentage of qualified leads.
• Frequent car travel requires the incumbent to possess and maintain a valid driver's license.

Nice-to-haves

• Previous experience with contact management database, Microsoft Word, Excel, and Outlook.

Benefits

• Medical, Dental, Vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages
• Optional voluntary benefits including ID theft protection and pet insurance
• Paid Time Off
• Paid holidays
• Company provided life insurance
• Adoption benefit
• Disability (short and long term)
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
• Tuition reimbursement